Readability and Word Choice Can Affect Customer Perception. Communicate Easily and Effectively With

Website content and copy should communicate value in a way that's straightforward and easy to understand.

Content marketing is an important part of a business strategy. Communicating benefits and value to customers is a big part of moving them along the sales funnel. A critical part of written communication is readability, and how easily the message can be understood. provides a medium for businesses to communicate easily and effectively with the public through affordable press release distribution services.

"Content that is easy to comprehend is a must when trying to get your point across. Whether it's a press release or website copy, it's important that your content is easy to digest," says Erik Rohrmann, COO at "Readability matters because you want your content to be read; it's important to be able to draw the reader in, command attention, and get your point across."

Search engines also place a big emphasis on readability; web crawlers determine content's readability, and search engines use this as a key metric in determining how well it ranks in search.

Low readability translates into higher levels of comprehension; it's important to communicate value in a way that's easily understood by a business's core audience.

There are several free tools to help determine the effectiveness of copy and how readable it is:

With strategic press release distribution, businesses can quickly and easily share positive news and communicate value effectively, increase brand awareness, and increase conversion rates among their core audiences. helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

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Categories: Business News

Tags: pr, press release, pressrelease


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