Colson & Joe Donates Breastfeeding Subscription Boxes to St. Joseph's Hospital NICU Mothers

Colson & Joe Founders Donate Breastfeeding Subscription Boxes

Colson & Joe, an online company that supplies subscription boxes for breastfeeding moms, donated 64 free boxes to mothers in the NICU at St. Joseph’s Hospital where the co-founder’s son spent the first three months of his life. The official donation ceremony took place at the Neonatal Intensive Care Unit at St. Joseph's Hospital in Tampa on Monday, Dec. 18.

Named for their two sons, Colson and Joe, the company delivers monthly boxes full of breastfeeding info, tips, activities and products to doorsteps across the country. For every box the company sells, a portion of the profits goes to supplying a free box to women facing the challenge of breastfeeding their baby in a NICU. The boxes contain such items as information on foods to increase or decrease milk, activities to promote mother/baby bonding and support products like breast pads, probiotics, herbal supplements and more.

“We felt it was appropriate for our first donation boxes to go to the NICU that inspired our Colson & Joe giveback program,” stated company co-founder  Jessica Smith.

“Having spent three months in St. Joseph’s NICU with my son, I know what moms are going through in NICUs. All of the fears, uncertainties, the long weeks of waiting for the baby to reach simple milestones - it’s like being in a foreign country on an emotional roller coaster. Our purpose in giving back to the NICUs across the country is to support and show love to the moms who needed it most.”

Mother’s milk is vital to premature babies and other infants in the NICU and the boxes filled with support information and products encourage these mothers through their breastfeeding journey.

Colson & Joe officially launched on Nov. 24, 2017. Naomi Leitch and Jessica Smith co-founded the company after each faced their own breastfeeding challenges. Naomi experienced significant difficulties breastfeeding both of her children and self-performed research, ultimately discovering a host of products to help her continue breastfeeding. Jessica Smith’s kidney ruptured while 25 weeks into her third pregnancy and on a business trip in Tampa, Florida. She was forced to deliver her baby at Tampa’s St. Joseph’s Hospital and was separated from him - she in the Woman’s ICU and her son in the NICU. She struggled to breastfeed her son, having to be pumped by nurses while she was on a ventilator. The two women learned each other’s stories in early 2017 and realized they shared a common passion in bringing to market a product that would help support breastfeeding moms, while also providing free boxes to assist those facing the additional challenges of nursing a baby in the NICU. More information on the company can be found at

Source: Colson & Joe


Categories: Emerging Businesses, Parenting, Women's Issues, Pediatrics, Family

Tags: Breastfeeding, Community, NICU, Subscription Box

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