Cocoa Market: Demand for Premium Quality Packaged Cocoa Powder Products Adds to Market Growth

Valley Cottage, New York, November 9, 2017 (Newswire.com) - ​The global cocoa market has been foreseen to witness the adoption of tested strategies such as optimizing the pricing of final products by sustaining an appropriate value and supply chain. Besides this, Future Market Insights (FMI) has anticipated the strategy of understanding customer needs and accordingly offering products that bear specific characteristics to take shape in the market. Players leading the market could look to improve their production capacity by investing in innovation and structured research and development that facilitate the offering of healthy products in different flavors.

In respect of a segmentation by product, the global cocoa market has been predicted by FMI to testify the lead taken by cocoa liquor until the completion of 2026. In the organic category, cocoa liquor had been forecast to account for a higher share of 45.0% in 2016. Regionally, Western Europe has been expected to secure a king’s share of the market while gaining a 233 basis points (BPS) between 2016 and 2026.

Health Benefits of Dark Chocolate Draw More Cocoa Consumption from Young Adults

The world cocoa market has been foretold to be advantaged with the growing applications of cocoa powder, especially in the preparation of cocoa brownies and chocolates. The rising consumption of dark chocolate around the world but more prominently in emerging economies could augur well for the growth of the cocoa powder segment. The increasing awareness about the health benefits of dark chocolate could be an added advantage for the segment since cocoa powder has essentially been engaged for preparing different varieties. Furthermore, the spiraling inclination toward chocolate in the capacity of younger consumers could push a strong development in the segment.

During birthday and wedding seasons and holidays such as Christmas and New Year, the demand for premium quality packaged cocoa powder usually sees a rise due to the bulk preparations of caramelized chocolates, chocolate coated fruits, chocolates, and cookies.

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Considering the present scenario, young adults have been increasing the popularity of chocolate at a higher rate than children who are primary consumers. The benefit of lowering cholesterol for promoting muscle building and maintaining overall fitness could be one of the reasons for the growing consumption of chocolate.

Risk of Health Conditions Associated with High Sugar Consumption Drops Demand

Despite the exponential growth of the international cocoa market, there could be a slight dip in demand because of health concerns associated with the high sugar content of cocoa-based products. Nonetheless, the health benefits of cocoa have been studied to outweigh the health concerns. Moreover, different varieties of cocoa powder and cocoa-based products have stepped into the market to attract a larger base of consumers. Carlyle Cocoa based in the U.S. manufactures six varieties of cocoa powder which differ from each other in terms of pH range. Another instance could be the intense dark red color introduced by Cargill Incorporated in its cocoa powder offerings for application in desserts, drinks, and chocolate ice creams.

The ability to utilize and process cocoa powder in different ways has been projected to highlight the demand for cocoa in the near future. Besides dairy, baking, and even beverages, cocoa powder could be used in newer applications such as pharmaceuticals and cosmetics. The international cocoa market could be optimistically impacted by the elevating demand for ethically sourced and cultivated cocoa products and swelling awareness about fair trade practices in cocoa farming.

The information presented in this review is based on an FMI report, titled “Cocoa Market: Cocoa Liquor Sub-Segment Expected to Reach a Sweet Spot in the Global Cocoa Market during the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2016-2026.”

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Source: Future Market Insights