Chris Elsmark Joins Coherra Fintech ApS Advisory Board

Chris Elsmark

Coherra, a pioneering marketing and data-intelligence platform for financial videos and virtual events, has further strengthened its advisory board with the appointment of Chris Elsmark.

Bringing over 31 years of experience in financial services, Chris will further accelerate Coherra's growth trajectory to deliver its vision to improve the engagement of financial businesses with investors in an increasingly digital world.

Chris is currently the founder and CEO of Copthall Partners, a firm specialising in business development and communications counsel to the financial services industry. Over the past nine years, Chris worked as the Head of EMEA for one of Coherra's clients, Thornburg Investment Management, an asset management company with USD 37.4 billion assets under management (as of Sept. 30, 2022).

The now six-strong Advisory Board provides deep experience to Coherra's founder, Søren Haestrup, and includes Thomas Ebling, Sacha Pictet, Dianna Raedle, Adam Erritzø, and Charles Hoskinson.

Asset management firms have been slower than other financial services industries to embrace new technologies to serve their clients.  To succeed in a more competitive future operating environment, one answer is to emphasize the next generation of sales and client communications technology.

"We couldn't be more excited to work with Chris in building a world-class customer success organization at Coherra," said Coherra Founder and CEO Søren Haestrup. "It's been a true pleasure to work with Chris as a client, observing his commitment to superior investor relations and being recognized by professional investors and institutions for his knowledge and insights," he added.  

"It is my privilege to join the Coherra advisory board at this pivotal moment for the firm and for the broader asset management profession. The real place where digital transformation is - or should be - happening is in sales, client services and operations. I share Søren's inspiring passion to support investment managers by leveraging digital tools in a way that focuses on client needs and better supports specific client journeys. I look forward to helping the dynamic team at Coherra to accelerate their journey to link investors with outstanding investment managers rooted in better use of investor feedback."

About Coherra:

Coherra is Data-Driven Distribution of financial insights by video. They are building virtual relationships by connecting the asset manager with key investors and sharing personalized content that matches their investor preferences. They are redesigning the distribution of financial information, and their global first approach makes it possible for the asset manager to reach a much greater audience and for the investor to locate the unique investor opportunity. Their engine is built using advanced machine learning and analytics of investor behavior to develop a personalized algorithm tailored to meet the criteria of each investor.

For more information, visit or contact Sanne Jacobsen (Communications) at

Source: Coherra Fintech ApS