Cheap Business Calls' free line rental initiative to save the day
Online, April 15, 2010 (Newswire.com) - A free business line rental initiative by Cheap Business Calls (commercial phone service provision arm of Kent-based Keypoint Communications) has thrown a sorely-needed lifebelt to thousands of struggling businesses. Small businesses across the UK, suffering badly from the stuttering cash flow caused by recent economic freefall, are turning to the relatively new player to help them out of financial crises.
Cheap Business Calls, much to the alarm of the established "old guard" in the business communications sector, have been successfully offering cheaper business calls for some time: their transparent tariffs, low call costs and absence of hidden charges proving irresistible to any company that needs to watch its books. With their introduction of the UK's only free business line rental, Keypoint's baby looks set to pull the last rug out from under the competition - much to the joy of that competition's long-suffering clientele.
Why no-one except Cheap Business Calls has trialled free line rental is something of a mystery: in an economic world where everyone is trying to save as many pennies as they can, anything that cuts even a small portion of a service bill is going to bring new customers running. In fairness to the competition, one must point out that offering free business line rental is a pretty bold move: in real terms, Cheap Business Calls stand to lose millions of pounds every year through money that could be being paid to them in line rental, but isn't.
That's a short sighted view, though. Exactly the kind of view, in fact, that is about to get other apparent providers of cheaper business calls into trouble. Yes - by not providing free line rental, a communications company stands to make x quantity of millions "on top" of its call charges ("cheap phone calls" being supplemented by the additional costs incurred); but when one company does start providing free business line rental, everyone else is left behind. Which means that, although Cheap Business Calls are technically losing money by waiving line rental, they're also generating so much new business (most of which they're stealing from competitors) that they are going to end up with a lot more cash than they would have had, if they hadn't rolled out free line rental. All of Cheap Business Calls' competitors, by not offering free business line rental, are going to end up losing all of that money: money that ultimately ends up in the bank account of Keypoint Communications.
What Cheap Business Calls have done, by bringing in the only free business line rental package in the UK, is make commercial calling costs, for the first time ever in the history of the industry, completely transparent, totally customer-focused and really good value. While other businesses are offering apparently cheap phone calls, Cheap Business Calls have made the next step. With this total abolition of hidden call charges, the free business line rental tariff flag shipped by Keypoint's subsidiary is the first ever UK calling plan that really does offer cheaper business calls.
About Cheap Business Calls
Cheap Business Calls is a product of Keypoint Communications. The sole aim of the business is to provide flexible alternative telecommunication solutions for all sizes of business, with a special team dedicated to the small and medium framed companies.
Justin Bridges
Sales Director
Keypoint Communications
Kent, England
United Kingdom
0800 840 9047
www.cheap-business-phone-calls.co.uk
sales@keypointcommunications.co.uk