Changing Face of Indian Outdoor Adverting Industry With OOH Online Booking
Connecting with Outdoor AD-Space Buyers and Billboard Advertising Agencies across the India
Delhi, India, March 29, 2016 (Newswire.com) - Searching for ad-space out door is physically tiresome and time taking task. While more and more people are looking for outdoor advertising, getting the space immediately to serve their purpose has become difficult. This is where Merahoarding.com, the online booking market place for outdoor media steps in. It helps the advertiser to book outdoor ad-space online. If anyone is looking out to post a billboard ad, we help them discover billboard locations, availability and rates in just a few clicks.
This new platform is a result of extensive industry research and executive team's vast experience in media and advertising. The drivers for high growth of the Out-of-home (OOH) advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor.
The future prospects for outdoor advertising industry in India are not only bright and optimistic; it became one of the main contributors to the growth of advertising industry in India. This segment along with the online ad-space advertising changed the market dynamics of the Out-of-Home advertising industry. In fact, they have replaced the big market players on traditional media like print and TV.
The Out-of-home advertising industry in India is highly fragmented and diversified across various segments of media vehicles and target locations for the advertisements. India Outdoor Advertising Industry is majorly dominated by contribution from different sectors which include FMCG, media and entertainment, auto, telecom, financial services and others. All of these sectors are key contributors and have a strong influence on the spending of the OOH advertising in India. The OOH advertising industry has been witnessing increased contribution from physical and digital ad space.
Merahoardings’s Online OOH AD-Space Booking leads to New Trends on OOH advertising in India and helps market players to identify the ongoing trends in the key segments of the industry and anticipate growth in future depending upon changing industry dynamics in coming years. Online Ad-Space Booking will aid industry consultants and analysts, Out-of-home advertising companies, the major brand owners and the entire Outdoor media industry value chain stakeholders to align their market centric strategies according to ongoing and expected trends in future.