ChamberMaster Annual Survey: Majority of Chambers Report Improved Member Engagement Rates

Over half of chambers surveyed said their organization's engagement rates showed a positive year-over-year trend

GrowthZone, Inc., provider of ChamberMaster, the market leader of member management software and services, announced the release of the 2020 Chamber Industry Survey Results. The report shows positive trends in member engagement and employee turnover and stagnant or decreased trends in membership growth.

“This year’s survey results revealed encouraging statistics in member engagement,” said John Cook, senior vice president of marketing, GrowthZone. “Additionally, results showed a direct correlation between satisfaction with membership management software and chamber staff turnover rates."

The report contains specific strategies used by successful chambers to increase engagement rates, data on chamber value proposition recognition, and statistics on recurring membership auto-renewals.

The report also highlights:

·       What chamber pros think their members say about their organization

·       Proven programs and benefits for chamber member retention

·       Frequency of increasing dues

·       Digital marketing efforts

·       Ideas for Lunch and Learn Events

The survey was conducted from Dec. 9, 2019, to Dec. 21, 2019, by email and received responses from over 200 chamber professionals across North America. 

In its sixth year, the survey is again expected to be ChamberMaster’s most downloaded piece of content in 2020.

Detailed survey findings can be accessed on ChamberMaster.com.

With headquarters in Nisswa, Minnesota, USA, GrowthZone, Inc. provider of ChamberMaster Membership Management Software and GrowthZone Association Management Software, has helped over 3,000 member-based organizations grow and retain membership, generate revenue, engage and communicate with members and prospects, and streamline their day-to-day operations. For more information, visit https://www.growthzone.com/.

Media Contact:
John Cook
VP of Marketing
GrowthZone
800-825-9171 ext. 230
john.cook@growthzone.com

Source: GrowthZone

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Categories: Saas (Software as Service)

Tags: AMS, associ, association ams, associations, B2B software, chamber commerce, chamber of commerce, chambers of commerce, membership management, membership management software, MMS, SaaS


About GrowthZone

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GrowthZone empowers organizations with the tools they need to grow membership, keep members engaged, keep members longer, and do more in less time. A full membership management system, GrowthZone is ideal for organizations of all sizes.

John Cook
Executive Vice President of Marketing, GrowthZone
GrowthZone
4837 County Road 77
Nisswa, MN 56468
United States