CEO and Founder of Wander Krystal Choo Featured on CNBC Video Celebrating International Women's Day

Krystal Choo, CEO and founder of travel app Wander, recently spoke with CNBC about existing gender-related obstacles in entrepreneurship in a poignant CNBC video that speaks on surmounting gender barriers in the world of business.

International Women’s Day is an annual movement to “celebrate the social, economic, cultural and political achievement of women,” while leaders around the world pledge to take action as “champions of gender parity,” as boldly stated on the official International Women’s Day website. Within this context, Krystal Choo, CEO and founder of travel app Wander, recently spoke with CNBC about existing gender-related obstacles in entrepreneurship in a poignant CNBC video that speaks on surmounting gender barriers in the world of business.

Choo acknowledges the reality of women who still experience perception issues in business, and affirms her unquestionable capability to be an entrepreneur. “Personally I feel there is a huge bias against female entrepreneurship, not necessarily in the business sense but in the social sense. Society hasn’t caught up. Of course I can be an entrepreneur, why not?” said Choo,  She is also a two-time TEDx speaker and one of the spokeswomen of “Change Destiny,” a worldwide campaign by SK-II, a leading skin care brand in Asia.

Of course I can be an entrepreneur, why not?

Krystal Choo

CEO, Wander

Choo further commented on varying expectations from men and women when it comes to entrepreneurship. “When a man is an entrepreneur, he is expected to be XYZed.  When a woman is an entrepreneur, she is expected to prove that she is XYZed. And I do feel that sometimes.” She also provided insights on the scarcity of female mentors. “When I was looking for mentors in the tech industry, I couldn’t find many, if any, female mentors in this part of the world. It would have been nice, I think, when I was first starting out, to have female mentors who have been down the same path.”

Choo's CNBC video appearance also called into question the dismal number of women who work in companies that receive venture capital (VC) funding, based on a woman’s entrepreneur report that analyzes VC investment for female entrepreneurs. “Less than 5 percent of all companies that received VC funding in 2014, had women on their executive teams.” However, it attests that we may be closer to gender parity compared to a decade ago, and that “women helping other women” is a way towards breaking down barriers that still exist.

To view the CNBC “Breaking Gender Barriers in Business” video, click here.

To learn more about Krystal Choo’s Wander travel app, visit http://www.heywander.com

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Categories: Business Technology, High Technology, Women's Issues

Tags: international womens day, krystal choo, wander


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