NEW YORK, February 6, 2020 (Newswire.com) - Home care technology platform CaringOnDemand has increased its overall visibility in the market thanks to Newswire’s Earned Media Advantage Guided Tour. Newswire’s team members worked to help position the brand in front of relevant media outlets through strategic distribution and outreach campaigns. As a result, CaringOnDemand was able to land an appearance on leading business television outlet, Cheddar.
Because the business was new to the industry, the CaringOnDemand team was looking to establish themselves in the space with their first few campaigns. Ultimately, their ability to implement an efficient marketing and communications campaign would assist them in their pursuit to get new clients and enhance adaptation for their platform. Newswire’s Earned Media Advantage Strategists (EMAS) were instrumental during this process.
EMAS are industry experts that leverage their expertise and connections to help small to midsized brands secure interviews and coverage from reputable outlets.
"The talented people we have on our team are truly the ones that make these instances of success a reality," said Charlie Terenzio, Director of Earned Media Strategy.
"In media, marketing, communications, PR, and any other similar field, the people that are able to implement key strategies and utilize important connections are the ones that can deliver the highest values to our customers. We take pride in our team member’s abilities to help businesses increase brand awareness and traffic."
"Through their extensive industry network and EMAS team, Newswire is uniquely equipped to help build CaringOnDemand’s brand versus traditional public relations efforts. We are enthusiastic that the team will continue to grow awareness and visibility for our home care technology platform across Senior Housing and Provider networks," said David Lohmann, Chief Marketing Officer of CaringOnDemand.
Discover How the Earned Media Advantage is Transforming Business today and learn how to compete in your industry: customers can now transform 'owned' media (press releases) into the 'Earned Media Advantage'. Using the right strategies, customers can lower their costs of press releases, increase the value of each release and lower paid-media costs while shortening the journey to achieve earned media mentions.
To ensure the success of the services, an expert Earned Media Advantage Strategist leads customers through the journey every step of the way. The journey is designed to empower the Earned Media Advantage by developing a plan that is based on a media communications survey that defines press release content value and distribution. Customers are also provided a media communications calendar, services to set up, operate and manage media databases, media monitoring alerts, statistical analysis, reporting and media room news collection and sharing to ensure Customer Success.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and a competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn and experience Newswire, visit http://www.newswire.com.
Director of Earned Media Strategy