How to Build on Earned Media Momentum

If you've ever watched a game on TV, the announcer likely mentioned the word momentum to describe the surge of energy a certain team was experiencing. 

In that momentum swing, they scored more points, made more plays, and gained a competitive edge over the opposition. 

This is exactly what happens when a Newswire client's newsworthy press release leads to earned media coverage. 

"When our clients land features in top-tier publications such as Bloomberg, Business Insider, Cheddar, Forbes, TechCrunch, The Wall Street Journal, and more, we don't stop there," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Earned media mentions are like a big play in the game. The energy shifts, and from there, we build on that momentum by doubling down on the coverage to cast a wider net to capture the attention of our clients' target audiences." 

Newswire has created its Media Advantage Plan (MAP) that combines its robust SaaS platform and the expertise of its Media and Marketing team to help small and midsize companies generate the results needed to stand out from their competition and secure their piece of market share. 

Results, such as increased website traffic, improved search engine rankings and attracting more marketing-qualified and sales-qualified leads, are some of the positive outcomes companies that are part of the MAP can expect to achieve through consistent press release distribution.

And, as an industry leader in press release distribution for nearly 20 years, Newswire leans into its experience and the expertise of its team to earn valuable media mentions and amplify them. 

"We're just getting started when we earn media mentions for our clients," added Terenzio. "From there, we provide our clients with strategic ideas on how to promote it further on various marketing channels."

In fact, building on PR momentum is a topic Newswire focused on in a recent Smart Start guide. In this educational resource, Newswire provides a condensed playbook on how companies of all sizes and industries can get more mileage out of their positive press coverage. 

If your brand needs a momentum-shifting PR play, act now and get a free Media and Marketing assessment and 10% off your next press release.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going-to-market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire


Categories: Business News

Tags: newswire, press release, press release distribution

About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.

Charlie Terenzio
Chief Marketing Officer, Newswire
Sarasota, FL 34228
United States