Broadcast Interactive Media Announces New VP Local Sales, Executive Promotions
Mike Schuch Jr. hired as Vice President of Local Sales; Herb Skoog promoted to Senior Vice President of Operations; Mick Rinehart promoted to Senior Vice President of Products and Data Services
Online, March 9, 2011 (Newswire.com) - Broadcast Interactive Media (BIM) announces the new hire of Mike Schuch Jr. as Vice President (VP) of Local Sales, the promotion of Herb Skoog to Senior Vice President (SVP) of Operations and the promotion of Mick Rinehart to SVP of Products and Data Services. As the leading provider of revenue, content and technology solutions for local media, BIM is a trusted resource for hundreds of broadcast and publisher clients.
Mr. Schuch brings twenty years of leadership and performance in the media industry to his new role. Prior to joining BIM, he was Vice President at TAP Media, Inc., a leading provider of online sales and marketing solutions to the broadcast industry. He also served as GM for FOXNET in Dubuque and Cedar Falls, IA and managed sales operations in both radio (Milwaukee Radio Alliance) and TV at the NBC affiliate (WMTV) in Madison, WI.
"Mike brings a wealth of experience and expertise to BIM's executive team," commented Richard Sullivan, BIM's SVP of Publisher Development. "As we continue to expand our products and services, his thorough knowledge of the media market will help drive new revenue opportunities for our clients."
As SVP of Operations, Herb Skoog will oversee the company's main customer support teams. Focused on measuring and improving customer results, guiding client support initiatives with particular focus on BIM's CMS, video, and mobile platforms, BIM's customer support teams will benefit from Mr. Skoog's metrics-driven approach.
As the new SVP of Products and Data Services, Mick Rinehart's role will include defining and guiding the development lifecycle for BIM's business and content licensing tools such as MediaStar, WaiverTV, mobile guide products, and TitanTV.com
Both Mr. Rinehart and Mr. Skoog have been part of BIM's executive team since February 2010, when the company acquired TitanTV Media.
"Over the past year, I have had the pleasure to observe the dedication and leadership that Herb and Mick have demonstrated through their work at BIM," remarked Timur Yarnall, CEO & Co-Founder of Broadcast Interactive Media. "I have absolute confidence that Mr. Skoog and Mr. Rinehart will continue to be vital assets to the success of BIM."