Breast Health and Breast Cancer Patient Insights Revealed at Breast360.org

The American Society of Breast Surgeons Foundation Examines its 2017 Top 10 Most Read Articles to Identify Patient and Caregiver Education, Information Needs

Patients and caregivers go to Breast360.org for reliable, helpful information about breast health care and breast cancer. A year-end analysis of site traffic and search data for Breast360.org revealed some interesting trends that may signal what patients and caregivers will look for in 2018. Breast360.org is an award-winning patient education website written by breast care experts and hosted by the American Society of Breast Surgeons (ASBrS) Foundation.

The most read article at Breast360.org in 2017 was on fibroadenomas, common benign tumors of the breast that affect as many as 10 percent of women. Visitors also most often read articles about breast biopsies, breast surgery, dense breasts and breast imaging, anesthesia options for breast surgery, tomosynthesis (3D mammography), ultrasound technology, ductal carcinoma in-situ and other abnormalities seen in breast imaging.

"Patients and caregivers are seeking information about both benign breast conditions and breast cancer at Breast360.org," said Beth Boyd, RN, American Society of Breast Surgeons Foundation President. "It is also evident that they are looking to our website for additional information about diagnoses and how to live well, surviving with breast cancer. This can complement in-person care and guidance by breast surgeons and other breast health experts." View these free patient resources at https://breast360.org/en/.

Ryan Cliche, Executive Director

Many young women are finding information at Breast360.org about Idiopathic Granulomatous Mastitis (IGM), a condition common in young women (less than the age of forty), and is often seen in women of Hispanic descent. This may signal that increased awareness of breast issues by younger women is driving them to seek information online. The section on survivorship, which includes follow up care, was also highly viewed.

“Patients and caregivers are seeking information about both benign breast conditions and breast cancer at Breast360.org,” said Beth Boyd, RN, American Society of Breast Surgeons Foundation President. “It is also evident that they are looking to our website for additional information about diagnoses and how to live well, surviving with breast cancer. This can complement in-person care and guidance by breast surgeons and other breast health experts.”

See our posts on twitter and facebook for more insights and details about the top 10 articles, which were highlighted in December.

About the ASBrS Foundation

The ASBrS Foundation is a 501(c)3 charitable organization founded in 2005 to improve the standard of care for breast disease. The Foundation supports the mission of The American Society of Breast Surgeons (ASBrS), the primary leadership organization for general surgeons who treat patients with breast disease. ASBrS is committed to continually improving the practice of breast surgery by serving as an advocate for surgeons who seek excellence in the care of breast patients. This mission is accomplished by providing a forum for the exchange of ideas and by promoting education, research, and the development of advanced surgical techniques. Learn more about the Foundation’s programs at http://www.breastsurgeonsfoundation.org/our-programs.

About the Breast360.org Website

Breast360.org’s goal is to engage, educate and empower their readers so that they will be better able to make informed decisions for their breast health care. The content of the website has been written by members of The American Society of Breast Surgeons, with a bit of help from collaborating experts in acupuncture, lymphedema and psychology, as well as patient advocates. The contained information is not meant to replace a medical provider’s treatment or advice. Patients should consult their healthcare providers for specific medical treatment decisions. View these free patient resources at https://breast360.org/en/.