Bounty Rum Marks Its Debut in the U.S. With Top Ultimate Spirits Challenge Ratings

​​​​After nearly half a century of being solely available in the Caribbean island of Saint Lucia, Bounty Rum has paved its way into the United States. The portfolio includes: Bounty White, Bounty Gold, Bounty Spiced, Bounty Dark, Bounty Lime and Bounty Coconut, and pays tribute to the heritage of Saint Lucia, as it captures and conveys the island’s most dynamic and festive qualities.

To mark its debut in the United States, Saint Lucia’s most popular and beloved rum brand has earned some of the highest scores from Ultimate Spirits Challenge over other prestigious rum brands. Bounty Premium Gold Rum and Bounty Premium Dark Rum rank as two of the six “Finalist and Great Value” contenders within the USC rum category, with scores of 94 and 93 points respectively.

Ultimate Spirits Challenge 2018 Results:

Product: Bounty Gold Rum, 40% abv

Score: 94 

Award: Finalist | Great Value | Cocktail Recommendation: 4 stars

Tasting Notes: Mild, but not meek for what is an extremely versatile rum. Charred banana leaves, grilled pineapple, pickled watermelon rinds, under-ripe bananas, tarragon, vanilla, pimento berries and orange oil are anchored with Caribbean pepper heat and smoke that is present throughout, but not overdone.

Product: Bounty Dark Rum, 43% abv

Score93

Award: Finalist | Great Value | Cocktail Recommendation: 3 stars

Tasting Notes: This bold and complex rum shows dense flavors: charred caramel, dark chocolate and pastry crème. The palate reasserts these flavors but also shows a crisp citrus streak. At slightly over-proof, a perfect candidate for a rum old fashioned.

"After 45 years of gaining popularity with American visitors to Saint Lucia, we are proud to finally bring Bounty Rum, the Spirit of Saint Lucia, to the United States,” exclaims Benjamin Jones, Managing Director of SPIRIBAM North America, the Saint Lucian rum brand’s importer. “Bounty Rum has uncanny brand loyalty to those who appreciate fine Saint Lucian rum craftsmanship and for the people in love with the culture of the island. There is no other rum brand that can deliver this fantastic level of quality, value, heritage and genuine time-honored revelry from an already enthusiastic fan base.”

Bounty Rum has been launched across 15 American states in 2018 thus far, and SPIRIBAM plans to have distribution in more than 25 American and Canadian markets by the end of 2018. Customers across the United States (with the exception of those from AL, IL, KY, MI, MS, NH, SD and UT) can order Bounty Rum and have it conveniently shipped directly to their home. To order, simply visit www.bountyrum.com and follow the “SHOP NOW” button.

Bounty Rum is produced by St. Lucia Distillers, which is located in the beautiful and agriculturally rich Roseau valley in Saint Lucia. The brand was established in 1972 as the principle brand of St. Lucia Distillers, a united venture created when the last two distilleries of Saint Lucia merged. Bounty rums are double distilled from Guyanese molasses and aged two to three years in ex-bourbon casks. Enjoyed by generations of Lucians, Bounty Rum is known for its distinct, clean and smooth mouthfeel and clean, medium-bodied profile which makes it a versatile rum and ideal for mixing.

Media Contact:

 

Benjamin Jones 
Phone: 401-783-0300 
Email: ben.jones@spiribam.com

 

 

Related Links

 

www.bountyrum.com

www.spiribam.com

 

 

Source: Bounty Rum

About SPIRIBAM

Spiribam’s mission to bring the finest Caribbean rum to American shores dates back to 2005 when Rhum Clément was first introduced in the United States. The role of the company quickly evolved into an educational one focused on the advancement of Rhum Agricole from Martinique, and soon Spiribam introduced Rhum J.M to further support their endeavors. The company’s mission evolved into being a cabinet for premium rums and seeking out a variety of styles of premium rum of different origins. Eventually St. Lucia Distillers joined the portfolio, beginning with the re-launch of Chairman's Reserve followed by the introduction of Bounty Rum and Admiral Rodney. Soon after, Spiribam acquired Mauritius brands Arcane and Beach House, which are not yet available in North America. In 2021, Spiribam added Joseph Cartron Liqueurs from Burgundy, France, to the portfolio. Visit Spiribam at https://www.spiribam.com/ and follow at @spiribam.


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