Boulder Tech Startup Rebrands, Unveils New Logo and Website

Lawbooth announces new company name and charity donation

​Lawbooth, an online marketplace for legal advice, announced their recent rebrand and revealed a redesigned company website. Formerly, the Boulder-based tech startup will continue to serve as an online platform for individuals seeking legal advice to schedule time with an attorney and connect via video chat for free under the new brand.  

In late October, co-founders Willy Ogorzaly and Tyler Cox announced the decision to host a contest to identify a new company name. Rather than paying $750,000 for a .com domain name they opted to go through the process of rebranding. The contest, which offered individuals the opportunity to submit name suggestions for the chance to win $1,000, received more than 700 submissions.

"We couldn't be more excited about our rebrand to It wasn't a process we initially expected to undergo, but we are happy with the outcome and glad to have saved $750,000 to continue building a platform that will help those in need of legal advice."

Willy Ogorzaly, Lawbooth, Co-Founder

“We couldn’t be more excited about our rebrand to,” said Willy Ogorzaly. “It wasn’t a process we initially expected to undergo, but we are happy with the outcome and glad to have saved $750,000 to continue building a platform that will help those in need of legal advice.”

The only contest requirement was that the URL associated with the submission needed to be a .com domain name available for less than $3,000. A separate, 5-day contest was held for suggestions around a new logo to incorporate on the redesigned website.

While considering the contest submissions, the team conducted an exercise that led them to, which felt like a perfect fit. The URL was also available for $1,780, a significantly more cost-effective domain name for the tech startup.

“In the end, our final decision on the new name didn’t come to us from the contest,” said co-founder Tyler Cox. “But we are grateful for all of the submissions we received as they contributed to us ultimately finding our new brand name. So instead of keeping the $1,000 for ourselves we decided to donate it to a few of our favorite nonprofits.”

Lawbooth turned to their supporters to vote on how to allocate the $1,000 donation between four charities that included:

  • Charity Water, which builds wells in third-world countries to provide access to clean drinking water to communities.

  • TechStars GiveFirst Hackfest, a local event that pairs together developers with nonprofits to create tech solutions over the course of a weekend. The goal is to build awesome solutions that would otherwise be cost-prohibitive.

  • Billy Burchard Foundation, a foundation that awards grants to organizations striving to find new anti-cancer therapeutics with a special interest in pancreatic cancer. It also awards grants to institutions that offer financial support to families who have been affected by cancer.

  • Donors Choose, an organization that makes it easy to support classrooms in need by enabling public school teachers to post requests for resources ranging from pencils for poetry to microscopes for mitochondria.

Lawbooth will make the allocated donation to each charity by the end of the year.

After a successful rebranding process and signing on additional attorneys, Lawbooth aims to build on their success in the coming year. In 2016, Lawbooth plans to continue adding attorneys to their roster, expanding their services beyond Boulder, Fort Collins and Denver, and enhancing the services offered to ensure a seamless and stress-free process for clients across Colorado.

By using Lawbooth, clients can browse attorney profiles and book appointments in just a few clicks. Attorneys pay a monthly subscription fee to list their services and appointment schedules on the site. Users can use the site for free and pay attorneys directly for their services. Lawbooth now has more than 20 participating attorneys available to clients seeking criminal defense, real estate, or business related legal counsel.

For more information on Lawbooth visit


About Law Booth

Lawbooth is the first online, free market solution for the legal industry. By fusing accessibility with a user-friendly interface and Colorado’s top Attorneys, Lawbooth is taking the scary out of the legal process. Lawbooth was named the Boulder Chamber 2014 Venture of the Year. For more information visit