Bidtellect's Lon Otremba Speaks at Digiday Programmatic Marketing Summit

At Digiday Programmatic Marketing Summit, Bidtellect CEO outlines how to innovate and succeed in an evolving, cookieless market.

Bidtellect

Bidtellect's Lon Otremba gave a speech at the 2022 Digiday Programmatic Marketing Summit, signaling their leading position in online advertising as the industry prepares for a cookieless future.

Bidtellect, founded in 2011, is a performance-driven demand-side platform (DSP) specializing in context-first optimization, cookieless solutions, and quality programmatic. Bidtellect focuses on providing premium supply quality and optimizing to the placement level, while offering campaign insights across a wide range of KPIs for brand, agency, and trading desk partners.

At the Summit, held May 4-6 in Palm Springs, California, industry experts and analysts discussed how to remain competitive in programmatic marketing in a marketplace impacted by the pandemic, the demise of the third-party cookie (3PC), and a rise in opportunistic channels.

Bidtellect CEO Lon Otremba led the Summit's "The Future of Context-Driven Technology" workshop, which explored how advertisers, programmatic platforms, and technology providers can reach interested consumers without the use of cookies.

"It recognizes not only Bidtellect's accomplishments but also how well-placed the platform is for the future. Leading a workshop at the Summit was a great opportunity to discuss how prepared companies don't need to be negatively affected by the decline of cookies," said Otremba. "In fact, marketplace changes will drive AdTech innovation."

At the Summit, Otremba shed light on the range of cookie-alternative identity and attribution targeting options, as well as the importance of context, which can be used for targeting, audience development and identity resolution, and optimization - without the use of cookies. Bidtellect's data analysis proves that users prefer contextually relevant ads.

Bidtellect utilizes a holistic approach to performance targeting that includes both contextual and audience models. Their range of proprietary contextual, targeting, and optimization technology drives KPIs for more efficient delivery of ads. 

Bidtellect's DSP Native Ads, DSP optimization, and other programmatic advertising can help companies adapt to the cookieless future with expertise in contextual technology and alternative attribution models and targeting through targeted advertisements.

About

Founded in 2011, Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic. Bidtellect provides premium supply quality and optimization down to the placement level, while offering deep campaign insights across a wide range of KPIs for brand, agency, and trading desk partners. Bidtellect consistently outperforms competitors in nearly every head-to-head performance test thanks to industry-leading brand safety technology, premium supply quality, superior context capabilities, and proprietary bid factoring and optimization technology, delivering ads that work.

For more information, visit Bidtellect or access our virtual presentation on The Future of Cookieless Targeting & Attribution.

Contact Information: 

Charlotte Otremba
Director of Communications & Marketing, Bidtellect
charlotte@bidtellect.com

Source: Bidtellect

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Categories: Advertising, Advertising and Public Relations, Marketing, Information Technology, Digital Media Recorders and Players, Multi-Media, Mixed Media, Internet and Streaming Media, Multi-Media

Tags: Bidtellect, Contextual Advertising, Contextual Targeting, digiday, DSP, Lon Otremba, Native Display Ads, Programmatic Marketing Summit


About Bidtellect

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Bidtellect: Powering Smarter Advertising

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic.

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1690 S. Congress Ave. (Suite 108)
Delray Beach, FL 33445
United States