Berry Sleepy/Berry Awake Bolsters Marketing Muscle With Brand Icon Kathy Ireland

Berry Sleepy/Berry Awake will appear on 'Modern Living with Kathy Ireland' beginning April 17, 2018

​James Lacey, CEO of Berry Sleepy/Berry Awake, announces the expansion of the Berry Sleepy marketing plan, guided by Healthy Ventures LLC.

Known for her health-conscious initiatives, brand icon Kathy Ireland will be interviewing the Berry Sleepy/Berry Awake team about their Berry Sleepy Sleep Shots and Berry Awake Energy Shots.

Amplifying marketing focus, Berry Sleepy/Berry Awake is set to take the sleep and energy shot segment to new levels.

James Lacey , CEO

Berry Sleepy/Berry Awake will appear on "Modern Living with Kathy Ireland" beginning April 17, 2018. Ireland’s program reaches 228 million households around the world. Berry Sleepy/Awake will also be sharing their berry-based supplement message across social media networks.

Berry Sleepy/Berry Awake arrived in Dubai less than three years ago and has enjoyed great success in this market. This is only one component of the $2.8 million Berry Sleepy/Awake marketing plan.

Powered by Healthy Ventures, Berry Sleepy/Awake is being propelled by marketing and sales veterans with more than 25 years’ experience with successful companies such as Crunchies Natural Snacks, Nestle, Gillette, Weider Nutrition and Schiff Vitamins, positioning James Lacey’s team to increase expansion into a number of additional channels, both domestically and internationally.

According to CEO James Lacey, "Amplifying marketing focus, Berry Sleepy/Berry Awake is set to take the sleep and energy shot segment to new levels." 

  • Broad new TV exposure and social media support
  • Brand new flavors and delivery systems
  • New website launch March 2018
  • Natural Products Expo West Gold Sponsor

Berry Sleepy/Berry Awake is a National Gold Sponsor at Natural Products Expo West 2018. Kathy Ireland’s crew will be on hand Friday, March 9, at Berry Sleepy/Awake Booth # N2047 in the Hot Products Pavilion and at the Berry Awake - No Crash! Sampling Tent at the entrance to Hall C at the Anaheim Convention Center.

Line Extensions:

Berry Sleepy Veg Caps, 60-count MSRP of $24.99, a driver for the brand has added a 24-count SKU MSRP of $9.99, as well as the 12ct-serving sachets with MSRP of $9.99.

Berry Sleepy Sleep Shots, launched at the end of 2017 have the added benefit of 500 mg of prebiotics and come in two great-tasting flavors, Strawberry and Mixed Berry and are line-priced with MSRP of $3.99.

Berry Awake 100% Fruit-Based Energy Shot, launched at the end of 2017.  Along with being a great-tasting natural alternative, Berry Awake also has 2,000 mg of Pea Protein to help kick-start your day! Berry Awake Energy Shots currently come in Strawberry and Mixed Berry.

Natural Products Expo West, Anaheim, California

Booth # N2047 and Sampling Tent at entrance to Hall C

March 8, 2018 - March 11, 2018

Contact: 800.540.2435

Source: Healthy Ventures, LLC