Award-Winning Creative Leader Joins Software Ops

Joe Michels CEO of Software Ops announced today that he has appointed Anthony Conti as his creative partner, naming him Chief Creative Officer.

Michels, who has served as Software Ops Chief Executive Officer since 2008, began to search over a year ago for a powerhouse creative officer to join his team. “The moment I met Anthony, I knew he would be the perfect creative leader” said Michels. “He is joining a group of gifted engineers and his abundance of experience, perspective and leadership will propel us to the highest levels.”

Conti was most recently Chief Creative Officer at RUYO Interactive based in Scottsdale, Arizona. He started his career at Tiffany & Co., New York in 1990. Emmis Broadcasting brought him on in late 2008 as Creative Director, which led to his position as VP of Interactive for Bonneville International. Ultimately he joined CBS Entertainment as Vice President of Creative. Conti has created award-winning work for clients including the National Football League, Major League Baseball, The Arizona Diamondbacks, The Phoenix Suns, PepsiCo, Budweiser, as well as many Grammy Award Winning artists.

"The moment I met Anthony, I knew he would be the perfect creative leader! He is joining a group of gifted engineers and his abundance of experience, perspective and leadership will propel us to the highest levels."

Joe Michels, CEO, Software Ops

Conti, is a member of The Academy of Interactive & Visual Arts and The American Marketing Association. He has served as a judge for the last 8 years bestowing the inaugural Communicator Awards, The Davey Awards, and The W3 Awards on industry creatives. “I have been blessed to work with some of the most talented people in the world,” said Conti. “I look forward to bringing my experience and creative ability to Software Ops.”

Conti is a founding member of the childhood cancer foundation The Purple Society, and serves on the board of The Arizona Childhood Cancer Coalition.