authenticWEB Introduces Fresh Site for Accounting Firm
O'Baker and Lepird - Accounting, Tax and Business Consulting
Orlando, FL, January 4, 2017 (Newswire.com) - Orlando Internet marketing company authenticWEB recently launched a new site for O’Baker and Lepird, an accounting, tax and business consulting firm. The firm’s website needed a major overhaul to get it looking fresh and interesting for potential clients. The design team at authenticWEB took the opportunity to update the sites graphics, layout and add several features improving its usability.
What was once a clumsy, difficult to navigate site with little information on the firm and its capabilities is now an in depth look at all services offered. The site opens with a video detailing the firm’s creation, the wide range of clients it currently serves and how it can help visitors. Content was condensed, putting it into easily accessed and read sections with each page making potential clients one click away from a personalized response on their needs.
In addition to cosmetic upgrades, the site received changes to the way it operates. The biggest being a change to a responsive, mobile-friendly design. A responsive design can help a company’s website in a few ways:
- Making it easier for mobile users to access the site
- Creating a uniform display on every device accessing it, regardless of screen size
The responsive design and simplified flow of accessing content is a sigh of relief for visitors, while maximizing conversion and improving O’Baker and Lepird’s search engine ranking.
authenticWEB was started by Ian Garlic and Jessica Curry — fueled by the idea that businesses could evolve and grow through the web. They realized that every small business has a unique story, and unique value to its clients. They also saw that most marketing professionals often treat businesses like products. In doing so, these marketing professionals lose opportunities, and find themselves unable to convey the business's message.