Acquires SaaS Platform to Accelerate Growth in Sports Collectibles and Reverse Logistics Categories, a leading B2B SaaS provider of auction and e-commerce solutions, proudly announces its acquisition of Blue Dog Software LLC from Barnebys Group, a group of businesses operating in different ways to digitalize the world of auctions. Blue Dog Software LLC, doing business as ("SAS"), is a leading auction SaaS business established in 2005 and based in Durham, NC. This marks the second strategic acquisition by, following its successful acquisition of Doorsey, a high-tech online platform for real estate transactions.

SAS is renowned for its robust offerings in the reverse logistics, sports collectibles, and fine wine sectors, providing both timed and live auction services as well as simultaneous in-person and online auctions. Their platform has grown to become the leading auction software provider for websites specializing in sports collectibles, conducting hundreds of auctions annually and presenting millions of auction lots to potential bidders on behalf of more than 60 of the world’s most prestigious auction houses. 

Rajesh Rajaram, CEO of, expressed excitement about the integration of into the family. "This acquisition expands our technology portfolio significantly, particularly in the sports collectibles market, with over 85 new customers onboard. Leveraging the expertise of Simple Auction Site's team in auction technology, we're poised to deliver an even more comprehensive auction service and world-class customer support. Additionally, I'm delighted to welcome Robert Freedman, a distinguished leader in the auction software industry, as our new president." 

Robert Freedman, founder of SAS and new president at, added, "Becoming a part of is a significant milestone for our team. We are excited to leverage’s resources to expand our technological capabilities and continue delivering exceptional services to our clients. I look forward to leading our efforts as President and driving innovation in the auction industry under the banner." 

This strategic move is designed to bolster’s capabilities in the auction sector, enhance its service offerings, and support its expansion into new arenas. 

Evertrove Capital, an investment bank providing services to "passion sector" businesses that specialize in collectible art, cars, wine, memorabilia, coins, and other special objects, served as a financial advisor for SAS.


Founded in October 2021, is a Dallas, TX-based B2B SaaS company that provides customizable single and multiple vendor e-commerce auction marketplaces in the U.S. and globally. For more information, visit 

About, a service of Blue Dog Software LLC, has been a pioneer in developing innovative auction technologies since 2005, specializing in collectibles such as antiques, sports memorabilia, and fine wines. For more information, visit 

About Barnebys Group 

Barnebys Group is the world’s leading ecosystem for art, antiques, and collectibles throughout the value chain. Founded in Stockholm, Sweden, in 2011, Barnebys has established business globally, with offices in the US, UK, and Sweden. Their clients include the world’s top auctioneers, antique dealers, and galleries, along with regional and local businesses. They offer a search service with 600,000+ items for sale, an extensive database of auction results, a top-of-the-line valuation service, and a white-label auction and gallery system.


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