Array Interactive Recognized for San Francisco Giants Social Media Center
Prestigious MediaPost Award Highlights Growing Influence of Social Media in the Sports Fan Experience
Online, October 10, 2013 (Newswire.com) - Array Interactive, a leading digital signage agency, has won MediaPost's 2013 Digital Out-Of-Home Award for Best Sports Arena/Stadium Concert Venue. The agency was recognized for creating the unique digital experience at the heart of the San Francisco Giants' @Cafe Social Command Center in AT&T Park. A brief video on the center can be viewed at:
The first of its kind for a major league baseball franchise, the Giants @Cafe is a living social media headquarters located in a ballpark. From this unique location, which functions as an integrated digital command center, a multi-screen video wall displays featured social content from Twitter conversations to Instagram photos.
"It's a privilege to receive this award for the thinking and effort our team put into the Giants @Cafe. This award and this project are both testament to the increasing importance of social media as a new, vital part of the sports fan experience. By showcasing the best fan-created content, the Giants @Cafe is a place where they can come together as a community," said Jeff Dumo, Array Interactive's VP of Marketing & Sales. "So far, Giants management is very pleased with its performance and the response from fans. It's a genuine honor."
The largest and most influential media, marketing and advertising site on the net, MediaPost honored Array Interactive at its fifth annual awards ceremony for excellence in digital out-of-home media. Submissions from global, national, and regional agencies in 22 categories were judged on creativity, innovation and effectiveness reaching consumers and achieving campaign goals. In addition, the Giants @Cafe was selected by SportTechie as the Number One Social Media Campaign of the 2013 MLB Season.
For more information about Array Interactive and the advanced digital solutions it provides, go to www.arrayinteractive.com or contact JENCAP PR & Marketing Services at email@example.com, (818) 726-1178.
About Array Interactive
Serving companies across industries and around the world, Array Interactive is a digital signage agency that helps brands access the power and possibilities of digital signage. Combining proven strategic, creative, and technology expertise, the company architects uniquely powerful onscreen experiences, custom applications, and products designed to meet strategic business, marketing, and communication objectives. The results are custom content-rich digital experiences that bring unique relevance to audiences and users. The agency's clients include Adobe, Cisco, ExxonMobil, Salvatore Ferragamo, NASA, and the U.S. Army.