Are You an Influencer? Productions Plus-The Talent Shop Seeks Influencers for Their New Division

Production Plus-The Talent Shop just launched a new division focusing exclusively on "Influencer" marketing. They are currently seeking to add new influencers to their portfolio of talent.

​​​​Bingham Farms based Production Plus-The Talent Shop, a national leader in live event and engagement marketing, is now representing social media influencers. For nearly 40 years the agency has been recognized for their excellence in providing brand representation. They are the largest talent agency in the Midwest and represent over thirty-five thousand models, actors and spokespeople for national brands.

Influencer marketing is a $10 billion industry and has become the fastest-growing marketing channel offering 6.5 times higher return-on-investment than traditional marketing campaigns. With 81% of purchasing decisions being influenced by friends on social media, influencers are now playing an increasing vital role in marketing.

"Influencer marketing is the new, faster word-of-mouth," states Hedy Popson, President of Production Plus-The Talent Shop. "We're leveraging our experience in matching brands and talent as we enter this newer market. We have an impressive database of incredibly talented people and can help companies maximize authenticity and enthusiasm for their brand."

Production Plus-The Talent Shop has developed a process that is pivotal to their success. They take a "deep dive" into understanding their client's digital marketing and social branding. Once a comprehensive strategy is developed, they work collaboratively to find the right influencers who can execute each brand's vision. Productions Plus-The Talent Shop offers an experienced research team to assist with developing and refining campaigns while analyzing the total ROI. This packaging effort helps provide a turn-key solution. 

Currently Production Plus-The Talent Shop is recruiting "Influencer" talent. They are looking for individuals with active engagement on various platforms. Influencers can have a following anywhere between 1000 to 1,000,000. To date, 58% of influencers represented by Production Plus are Gen Z or Millennials – just these two generations make up the most powerful consumer buying demographic.

For nearly 40 years, Productions Plus – The Talent Shop has been an industry leader for auto show and automotive marketing talent in the U.S. The company is best known for staffing over 700 highly-trained product specialists for 17 global auto brands at nearly 100 auto shows in the U.S., Canada and abroad. To learn more about the company, visit their website at

About Productions Plus-The Talent Shop

Productions Plus – The Talent Shop provides some of the world's best-known brands with full-service talent management in automotive, live event, and trade show staffing, product demonstration, retail merchandising, TV / film / commercial / voiceover and more. For nearly 40 years, Productions Plus has been matching brands with talent while also providing boutique agency service.

For more information contact:
Melinda Kollins

Source: Production Plus-The Talent Shop