Alpha Industries Launches New Online Store Developed by McFadyen Digital on the Oracle Commerce Cloud Platform

Contemporary fashion leader partners with McFadyen Digital and Oracle to launch next-generation online store on Oracle Commerce Cloud

Alpha Industries New Oracle Commerce Cloud SIte

McFadyen Digital, the digital commerce agency offering omnichannel digital commerce, marketplace, marketing, and user experience services to global clients, is proud to announce the relaunch of, the ecommerce engine for contemporary fashion leader Alpha Industries, on the Oracle Commerce Cloud platform.

“The goal of our ecommerce replatforming project was to provide customers with the best possible online experience, one that reflects the heritage, quality, and care we put into every one of our products,” said Alpha Industries VP of Global Marketing Matthew Pantoja. He continued, “We selected McFadyen Digital because of their long history of successful ecommerce projects and their in-depth knowledge of Oracle’s Commerce Cloud (OCC) platform. OCC was chosen as our platform because its reliability, security, and rich feature set will empower the Alpha ecommerce team to provide our customers with a scalable modern user experience for many years to come.”

Alpha Industries has a rich military history and now manufactures and sells rugged military-inspired flight jackets, bombers, field coats, field jackets, parkas and leather jackets for men, women, and children. For their next ecommerce experience, the Alpha team was obsessed with providing customers with a site that is secure, fast, and responsive, while ensuring that navigation is clear and simple, product imagery and the information is visible and legible, and the online customer journey is optimized.

“Oracle recommended McFadyen as their most experienced partner and they lived up to that billing. Not only in delivering a great ecommerce solution on-time and on-budget, but also in understanding our goals, crafting unique solutions, and enabling our team for years of success,” added Matthew Pantoja.

During the four-month project, McFadyen customized OCC with a modern responsive user experience that features easy searching and navigation, user-generated content, alternate payments, analytics, and many other features. Merchandisers can easily manage the catalog, promotions, and storefront with the OCC Admin console while call center agents were also enabled with customizations to the OCC Agent Console.

“McFadyen Digital was honored to work with a great brand like Alpha Industries and to enable their vision for innovative customer experience with a flexible and scalable cloud platform like OCC,” stated President Tom McFadyen. McFadyen’s onsite team included a project manager, business analyst, architect, and user experience professionals. They were supported by near-shore & off-shore teams from McFadyen’s Brazil and India offices. “During our 20 years implementing large-scale ecommerce solutions we’ve optimized the global delivery model to ensure on-time quality delivery while minimizing costs,” added Tom McFadyen.

See the Alpha Industries Spring/Summer 2018 collection on the new site at

About McFadyen Digital

McFadyen Digital is a global Commerce Agency with a 30-year history of innovation for more than 250 of the world’s top brands. We deliver digital commerce, marketplace, marketing, and user experience services from our offices in North America, South America, and India. Across all practices, we help our clients exceed their goals by ensuring that technology is implemented strategically to meet business objectives. For more information, please visit

About Alpha Industries

Since 1959 Alpha Industries has designed high quality, military-inspired outerwear that remains true to its heritage. The authenticity of the brand’s top styles, the MA-1 Flight Jacket and the M-65 Field Coat, were born of purpose as a result of the first contracts awarded by the U.S. Department of Defense over 50 years ago. Even today both styles, among many others, have kept Alpha Industries in the forefront of military fashion offering new fits, silhouettes, colors, and detailing. Available in department stores, specialty shops, and fashion retailers around the globe, the brand also collaborates with top brands and designers.

For more information, please visit

McFadyen Digital
Thomas Gaydos

Source: McFadyen Digital


Categories: e-Commerce, Retail Technology

Tags: Alpha Industries, Digital Commerce, E-commerce, Ecommerce, Fashion, McFadyen Digital, Oracle Commerce Cloud

Related Video

Additional Images

About McFadyen Digital

View Website

McFadyen Digital is a global Digital Commerce Agency with a 30-year history of innovation for more than 250 of the world's top brands. We deliver digital commerce, marketplace, digital marketing, and user experience services globally.

McFadyen Digital
8229 Boone Blvd (Suite 820)
Vienna, VA 22182
United States