Allswell Levels Up the Customer Experience With Free 3-Year Accident Protection Plans on All Mattresses

Allswell partnered with Mulberry to include free protection plans on any mattress purchased at

Allswell, a leading mattress retailer and part of the Walmart family of brands, partnered with product protection platform Mulberry to include free three-year accident protection plans on every Allswell mattress. The newly launched protection program includes coverage for stains, rips, tears, burns, and more. 

Allswell believes that a luxurious sleep experience shouldn't come at a luxury price and was looking for ways to deliver added value to their customers without adding on additional costs. The brand saw product protection as an opportunity to solve an important concern that mattress shoppers typically have. 

"A mattress is a big investment for our customers and is likely the product in their house they'll use the most frequently," said Frank Barbieri, President of Allswell. "We wanted to ensure that every customer who purchases an Allswell mattress can always have the peace of mind that no matter what accidents happen, their investment in an Allswell mattress will last."

With the Mulberry program, customers will automatically have their free protection plan added to their cart as they checkout. Shoppers looking for longer-term product protection have the option to extend their coverage to up to a total of 10 years. Once they complete their purchase, their protection plans are automatically activated. Should any accidents occur, customers can file a claim with a few clicks through Mulberry's online portal. 

"Mulberry has always believed in making product protection plans higher-quality and more affordable for shoppers," said Chinedu Eleanya, CEO of Mulberry. "We're thrilled to be working with a partner that shares those views and is focused on giving more value and peace of mind to customers."

About Mulberry

Mulberry is creating a better product protection experience for shoppers and brands. Mulberry's people-first platform offers affordable plans, better coverage, and a great claims experience for online shoppers. Shoppers can get 12 months of free MulberryCare accident protection wherever they shop online with Mulberry's browser extension available in the Google Chrome store. Mulberry also offers flexible integration options for brands to embed protection plan offers seamlessly into their customer journey, increasing customer engagement and average order value. Learn more about Mulberry's product protection solutions at

Source: Mulberry


Categories: Retail

Tags: extended warranty, mattress, product protection

About Mulberry

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Mulberry is redefining how product protection is purchased, understood, and supported by putting people first.