All-Tex Turns 21, Remains Top Roofing Company Houston Homes Prefer To Re-hire
Online, March 21, 2012 (Newswire.com) - All-Tex Home Improvement Services - All-Tex Home Improvement Services announced this week that it was pleased to be regarded as a top roofing company Houston residents is likely to engage in repeat business.
Year 2012 marks the company's 21st year in the home improvement industry. The marketing staff disclosed that surviving the business had been tough for everyone in the early 2000, but bad times did not discourage the crew from building a good name based on client recommendations and referrals.
Customer retention is finicky business
We have taken in stride what renegade millionaire Travis Jenkins had pushed forward in his new marketing approach: customer retention, All-Tex Home Improvement Services said.
Statistical data from the United States Office of Consumer Affairs revealed that out of 26 customers, only one will bother to lodge a complaint and attempt to iron out issues with a business establishment. The rest will simply find another brand or company to transfer to.
"Converting prospects to customers can be five to 10 times harder than just retaining one," the company agreed.
It said that consumer behavior can be very volatile. Only 50 percent of customers will actually decide to hire the same contractor for a next housing project.
Homeowners can easily transfer from one roofing company Houston friends recommend to the next for three reasons identified by the Forum Corporation: lower pricing, better quality, and better customer care.
How repeat clients drive sales
As other roofing companies turn to aggressive marketing tactics to attract new customers, All-Tex Home Improvement Services said it plans to focus on promoting customer loyalty and repeat business.
Repeat clientele are less likely to be fickle, All-Tex representatives said. The company observed that:
• More people want to transact business with a company they trust.
• Old customers are prepared to shell out one-third more money than new customers are willing to spend on a roof repair or new roofing project.
• Satisfied actual customers are 110 percent more likely to give a recommendation or referral than a prospective customer who has only seen company advertisements.
• More homeowners will take the recommendation of a close friend or family member.
More than local flair
Despite positioning itself as a local "friend in the business," All-Tex reiterated that the company would not have succeeded if it failed to ease customer concerns on efficiency, quality control, and protection.
All of the company's roofing projects come with a standard material warranty of 30 years with the option to transfer warranties in the case of a home resale or change of ownership. Jobs also come with a $2 M local insurance policy coverage and workmen's compensation certificates.
Local referrals and a list of completed projects in the Houston and Austin metro areas are available upon request.
All-Tex Home Improvement Services
Houston Headquarters
1431 Walnut Lane
Kingwood (Houston), TX 77339
Phone: 888-669-1806
Fax: 281-661-1096
Email: sales@alltexexteriors.com
Austin Branch
8127 Mesa Drive B206-198
Austin, TX 78759
Phone: 888-669-1806
Fax: 281-661-1096
Email: sales@alltexexteriors.com