AirTab Launches the Largest Holiday Contest in History to Benefit the National Restaurant Association Educational Fund to Support the #saveourbars&restaurants Movement

The Program Partners With Red Bull and Maxim, Runs on iHeart Radio Network Now Through Feb. 11

AirTab $25 Million Holiday Sweepstakes with Red Bull Energy Drink, Red Bull, Maxim Magazine, Bahama Boat Works

​​AirTab, the leading social network app that connects people to trending dining and entertainment experiences, launches the “$25 Million Dollar Cocktail Giveaway,” which is one of the largest contests ever in cooperation with Red Bull® Energy Drink and The Maxim Creator Network. A portion of proceeds of the AirTab Holiday Contest and AirTab Membership will benefit the National Restaurant Association Educational Foundation (NRAEF), a leading non-profit dedicated to empowering restaurant workers and uplifting communities. This is all part of the AirTab #saveourbars&restaurants movement, which is an effort to give back to the struggling hospitality community. Red Bull is a partner in the contest.

iHeartRadio on-air talent will promote the “$25 Million Dollar Cocktail Giveaway” in December and the first round of winners will be selected on Dec. 21. The contest ends on Feb. 11, reaching more than 200 million people shared by the collective participating network of radio stations and restaurants. Listeners can participate by downloading the free AirTab app for all details on the promotion that "gives and gives back." To enter, download the AirTab app​ or go to Holiday Giveaway.

Fifty thousand people will win a Cocktail Package with 50 Drinks in their Drink Locker, which is essentially virtual storage on AirTab app, redeemable at the participating partner restaurants nationwide. The drinks can ALSO be virtually shared and gifted to friends and family in pairs via Facebook Messenger, Instagram, text or email that they can use themselves.  

Two key partners are supporting the Holiday AirTab contest which are Red Bull Energy Drink and Maxim Magazine. During the program, Red Bull and Red Bull Sugar Free Drink will be available on AirTab for consumers to enjoy themselves or gift to a friend. The all-new Maxim Creator Network allows bars and restaurants to harness the power of social media influencers to raise brand awareness, promote special offerings, and drive traffic to their establishments in the digital world. “Throughout 2020, we have seen a major shift in the sales and marketing strategies of businesses across all industries to social media,” said Nico Anthony, co-creator of the Maxim Creator Network. “We’re excited to partner with AirTab to help bars and restaurants tap into the power of influencer marketing in ways they never thought possible before.”

Thousands of restaurants have already joined the AirTab holiday contest program. Restaurants can still register on AirTab to join in on the promotion at no cost to be one of the "winning" restaurants. AirTab will then contact the restaurant and create a tab to help that restaurant be promoted as part of the AirTab app and program and to drive traffic to those venues. 

This marks the first national promotional program for AirTab promoted on iHeartRadio Network to support the #saveourbars&restaurants. In 2021, AirTab will promote Valentines Day, St. Patrick’s Day and other key moments to help drive traffic to the restaurants and bars.

Bahama Boat Works is a sponsor and sponsorships are currently underway with major companies, liquor brands and restaurants.   

Media Contact:
Stacey Bender

Source: AirTab

About Vitakraft

What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: "For the love of pets." Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.

Learn more about Vitakraft at, on Facebook (Vitakraft USA), and on Instagram (@VitakraftUS).


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