AdPushup Rolls Out Code Optimizations for Reduced Latency, Faster Ad Delivery
A new modular architecture with tree-shaking, GZip compression, and lazy loading have been deployed to improve ad performance
“Most of our engineering resources are dedicated to R&D and core product improvements, so that we can keep delivering the market-leading revenue uplift that our partners expect from us. However, we also know that in the business of web publishing, speed is everything. This is why over the last few months, we’ve made a series of code optimizations to our core JS bundle, for publishers, this means reduced latency, faster ad delivery, and an improved user experience,” said Ankit Oberoi, CEO of AdPushup.
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, and adblock recovery. AdPushup is a Microsoft-funded startup, member of IAB and TAG, and the winner of NASSCOM EMERGE 50 award.
Source: AdPushup Inc.
Categories: Media Industry