A Top 25 Mortgage Lender Selects VIP, Vantage Production's Sales and Marketing Automation Platform

Key objectives include increasing efficiencies, consolidating systems, and simplifying processes to drive production and profitability.

Vantage Production, LLC, a leading provider of mortgage industry sales and marketing automation solutions powered by CRM data, has announced that MB Financial Bank has chosen VIP from Vantage Production.

“We are thrilled to have been selected by MB Financial Bank to provide the VIP sales and marketing automation platform for their mortgage business,” said Todd Ballenger, executive vice president of Vantage Production. “MB Financial Bank understands the value of consolidating disparate solutions to effectively automate sales and marketing best practices that drive production, efficiency and profitability,” added Ballenger.

“Providing greater efficiencies in our mortgage business by consolidating our systems and simplifying our processes is a key objective for us,” said Dan Ervin, director of business development for MB Financial Bank. “It is our goal to reduce complexity for the loan originator and the companies we support in a way that empowers our clients to close more loans profitably,” remarked Ballenger.

About Vantage Production

Vantage Production, LLC, is the nation’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years’ experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts, for mortgage experts. For more information, visit www.VantageProduction.com.

About MB Financial Bank

MB Financial Bank N.A. has approximately $19 billion in assets and a more than 100-year history of building deep and lasting relationships with middle-market companies and individuals. MB Financial Bank offers a full range of powerful financial solutions and the expertise and experience of bankers who are focused on their clients’ success. MB Financial Bank is a wholly-owned subsidiary of MB Financial, Inc (NASDAQ: MBFI). Learn more about MB Financial Bank at www.mbfinancial.com.

Source: Vantage Production, LLC

Categories: Marketing, Customer Relationship Management (CRM), Mortgages and Loans

Tags: CRM, Marketing, MB Financial, Sales, VIP

About Tabrasa, LLC

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Tabrasa, LLC is the nation's premier provider of content, technology and services supporting the sales and marketing of mortgage products.

Torry Burdick
EVP Marketing, Vantage Production, Tabrasa, LLC
Tabrasa, LLC
10 State Route 35
Red Bank, NJ 07701
United States