4u2grow Makes a Splash in the IT Channel

More Than 100 Tech Business Professionals Attend Three-Day Growth Event on St. Pete Beach

Marketopia—a marketing and sales enablement agency built on real-world IT channel experience—last week hosted the second annual 4u2grow conference, a sold-out event, to help IT companies stand out in the industry and grow their business. The conference connected 100 managed service providers (MSPs), value added resellers (VARs), system integrators and technology vendors with valuable resources and channel partners that will help them grow their business. Local and national sponsors included Datto, Webroot, Chanel Pro Network, Taylor Business Group, Stanton IP Law Group, SAP and Appriver.

The event held on October 11-13 at the Postcard Inn in St. Pete Beach, Florida was an opportunity for technology service providers from across the country to network with peers and learn proven strategies to overcome challenges, develop growth strategies, share best practices and strengthen channel relationships.

4u2grow featured seasoned business development experts like Aaron Ross, author of Predictable Revenue;  Aakash Patel of Elevate Inc.; Thomas Stanton of Stanton IP Law Firm, and David Powell of LogicMonitor. They provided proven strategies for common challenges like creating lucrative contracts and generating sticky revenue. Attendees were able to interact with speakers during intimate networking sessions.

“We’ve all been to other events in the industry where there have been hundreds, maybe thousands of people,” said Robert Kyslinger, Managing General Partner of Omnipotech. “This was an intimate setting where you got time to spend with peers and partners one-on-one, deep-dive and get some collaboration going.”

Sponsors were able to connect with active channel partners, take them to exclusive dinners and display their latest products and services in front of active channel partners. They also took the opportunity to host breakout sessions, networking events and more.

“The conference was extremely intimate and there was a lot of networking and one-on-one time with attendees,” said Christine Gassman, Director of Business Development for Datto, “We’ve been able to share Datto resources that allow them to continue their growth while working with Marketopia long-term.”

About 4u2grow

4u2grow is a two-day event organized by Marketopia that is designed to accelerate the growth and profitability of IT service providers and other technology businesses with real-world experience delivered by some of the biggest thought leaders in the industry. Sessions cover everything from increasing sales and upgrading existing clients to branding, lead generation and business development. Attendees leave with a wealth of actionable strategies that have powerful, immediate impact on their businesses. For more information visit www.4u2grow.com.

About Marketopia

Marketopia, The Lead Machine, is an IT service marketing agency uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. Marketopia uses an enterprise-class technology platform, channel marketing experience, and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit www.marketopia.com. To learn more now, call 844-482-4769. To get the latest industry news and trends, read the company’s Blog Bits and follow Marketopia on Facebook, LinkedIn and Twitter.

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Source: Marketopia

Categories: Marketing, Small Business, Advertising and Public Relations

Tags: IT Channel, IT Conference, Marketing, Sales Enablement, Small Business, St. Pete Beach, Tampa Bay, Tampa Bay Business

About Marketopia

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Marketopia was founded to provide innovative and powerful marketing and sales solutions for IT service companies. Our firm is uniquely positioned with expertise in the entire IT channel from software, hardware and cloud vendors to distributors,

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