Mike, Author at Newswire

Writing is a specialty skill. Not everyone can do it, and certainly not everyone wants to write and create content. …

Before you submit your press release to the media or hit “publish” with your press release distribution service, there are …

One simple way to promote your press release is to use the viral power of Twitter. In addition to simply …

With each press release you write and distribute there is data to collect. You may look at click-throughs, shares, conversions, …

Your brand voice is how your company expresses your message. It has two primary components; tone and style. Combined, your …

When you think about press releases you probably don’t imagine that storytelling would be a component of an effective release. …

There are many roles within your organization. Some you’ll want to handle yourself. Others you’ll handle internally. You’ll hire an …

How much do you know about your press release analytics? How well do you track and analyze the data? These …

One of the key components to a press release marketing strategy is goals. Before you sit down to write a …

One of the difficulties of writing a social media press release or a press release designed to reach a wide …

Each time you submit and distribute a press release, you’re able to review a vast amount of data. You can …

At first glance there’s not much of a difference between a press release for a non-profit organization and one for …