DPQ Communications Provides Tips to Handle a Negative Online Reputation

When the online reputation of an enterprise shows signs of damage, it is essential to repair it immediately. DPQ communications, an eminent PR firm in Dubai, provides tips for dealing with such situations.

Irrespective of the nature of business, an enterprise can become a victim of negative online reputation. Many a times, troubled or dissatisfied customers post damaging content on the web. One negative remark by a customer or competitor is enough to hurt the reputation of the organization. Be it true or not, such bad reviews can hurt the brand image of a company. DPQ Communications, specializing in providing services in PR crisis management Dubai, mentions the various ways to handle such emergency situations.

The CEO of DPQ Communications says “There are primarily five strategies which help a company to thwart severe damage occurring from bad online reputation. Firstly, an organization should always work on creating a positive image. The stronger the image, the harder it is to tarnish. Secondly, one should make effective use of social media to combat bad press. Blogs and videos are a great way of promoting an organization in the online world. Thirdly, it is essential to always remain aware of whatever is being spoken about the company. If it is bad news, then it should be repaired immediately. One should constantly conduct searches on the web to ensure that the company is in good standing. Fourthly, whenever a bad news spreads in the online realm, one should immediately post positive comments to bury the negative press. The more good information is posted about the  brand, the SEO rankings for the bad press falls.’’ Further, he also added that ‘’When a company does make a mistake, it is quintessential to take the onus, apologize for the error, and take responsibility to rectify the situation. This goes a long way in enhancing the corporate image, as well as gaining the trust of the clients. It also speaks volumes about the company’s ethics and character.”

Statistics reveal that most of the web visitors do not go beyond the second page of results. Hence, if an enterprise can fill these pages with positive news, then it will do wonders for the reputation of the company.  The Marketing Manager of DPQ Commuications, a leading PR firm in Dubai, offering PR crisis management Dubai and media management services in Dubai, says that “ No company would want to see damaging content. However, one cannot avoid such incidents. It may be hard to get rid of such negative remarks, but it is not impossible to provide a remedy to the situation.”


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