Q Communications Talks About the Essentials of Implementing Public Relations Activities

Dubai, February 29, 2016 (Newswire.com) - Having excellent products and services is no longer enough to make a success story in business. In present times, adopting public relations activities and smart marketing strategies have become equally important. Even if a company offers products or services worth buying, it is hard to generate sales, if they are not adequately made familiar to the target audience. Public Relations goes a long way in ensuring that the business gets the much-required publicity. In a bid to create awareness amongst business houses about the necessity, the benefits, and ways of implementing the process, the CEO of Q Communications, a reputed Public Relations Agency in Dubai, gave away instructions and valuable advice for conducting successful PR, especially for startups, which are a bit lean on budget.

Speaking about the prime aspects of PR, she says, “Marketing and product quality go hand in hand. One cannot survive without the other. Before engaging in public relations, it is imperative to ensure that the products/services are as good as they ought to be. If the quality is not up to the mark, companies may get negative press reviews, which can do irreparable damage to the brand image. Hence, the most important thing, before indulging in PR Services in Dubai, is to ensure that the quality of the offerings is airtight.”

She further added, “That being said, there are other things that can be done to boost the visibility of the business. A great start to that process can be the sharing of one’s business story, particularly, if it’s a startup. Weaving a compelling narrative and sharing it with the world can create a positive impression in the eyes of the media, investors, and the public in general. However, before doing that, one needs to be absolutely sure of the company’s identity and the purpose behind the venture.”

 She admitted that all these may prove to be difficult for startups. “Launching a startup is a difficult task in itself, and engaging in PR at the same time may sound daunting, to say the least. However, if one is serious about the success of the enterprise, PR becomes an absolute necessity. The good thing is that one can seek professional advice for carrying out the entire campaigning procedure. We are a reputed Public Relations Agency in Dubai, specializing in PR & marketing services, catering to the requirements of varied industries, and empowering them to maintain their edge.”

For more information : http://www.qcomms.ae/

Address in Dubai:

Jumeirah Lake Towers Cluster F,
HDS Tower Office 1107 Dubai

Elsa Roodt

e: elsa@qcomms.ae
t: +971 50 450 2969

JJ Engelbrecht

e: jj@qcomms.ae
t: +971 50 143 9139