Yellow Medya Introduces Brand SoLoMo Engagement Platform
Online, March 12, 2012 (Newswire.com) - Yellow Medya announced today the release of the Yellow Medya Brand SoLoMo Location Based Engagement Platform for highly distributed channels. Brand SoLoMo is a composite platform for empowering brand owners and their respective digital agency partners to take control and manage the social, local and mobile presence, conversation, engagement and transactions of their entire point of sale channel from a single dashboard interface.
Seen as a natural extension of Yellow Medya's core business, the Brand SoLoMo Engagement platform from Yellow Medya allows brand owners to ensure that each and every point of sale - both physical and virtual - is accurately addressed, geo-coded and maintained in a point of sale inventory database that is then deployed to the targeted Social, Local and Mobile platforms of the brands choosing. All statistical information and content management is accessed and managed through a single destination - an easy to use Brand SoLoMo Engagement Platform Dashboard web interface.
"Yellow Medya is Turkey's recognized leader in business listing compilation and content syndication. Business address validation, geo-coding, categorization and brand association are skills we have honed over the past four years while building the Yellow Medya database to over 720,000 records. The concept of Brand SoLoMo is something that Yellow Medya has been doing for a few years already. The SoLoMo marketing concept sweeping across the globe has kindly given our service a name - Brand SoLoMo." commented Trevor Nadeau, Managing Director of Yellow Medya (Turkey).
In addition to Yellow Medya's existing content syndication and harmonization partners: Google, foursquare, TomTom, Nokia Location & Commerce, NAVTEQ (a Nokia company), TripAdvisor and Yandex, Yellow Medya has partnered with vSplash Techlabs, one of the world's leading website, mobile site and online presence development companies to fulfill what is expected to be 10's of thousands of online and mobile brand points of presence.
"Our partnership with Yellow Medya allows us the opportunity to deliver our services in one of the world's most digitally engaged emerging markets." commented Umesh Tibrewal, CEO and founder of vSplash Techlabs. "Turkey has scale and an abundance of young tech savvy and brand aware shoppers. With so many brands now in Turkey and more arriving each day, brand point of sale discovery is essential to gain a foothold in what is now the world's second fast growing economy."
To learn more about Brand SoLoMo visit Yellowmedya.com