'Whisky Live' is Coming to Singapore

The first time in Southeast Asia for the world's biggest whisky festival

[Singapore, April 2010] Whisky Live, the world's biggest and most famous whisky festival is coming to Singapore.

What is Whisky Live?
Whisky Live is the whisky tasting and sampling event of the year, celebrating its 10th anniversary in 2010.

Regularly held in global cities like London, Paris, Tokyo and New York, Whisky Live appeals to everyone who likes a dram or two of 'the water of life'. Whether they are whisky enthusiasts or whisky novices; whether they are industry players and social drinkers; Whisky Live delivers the ultimate whisky experience.

More than just an industry networking opportunity, Whisky Live gives the public a unique opportunity to sample some of the world's best and rarest whiskies. Participants can learn about the world of whisky, sample some rare and highly-sought after whiskies and rub shoulders with the stars of the industry, all under one roof.

First Time in Southeast Asia
Whisky Live Singapore puts our island nation on the map as the regional leader for whisky events.

From London to Tokyo, Paris to Glasgow, New York to Cape Town, Whisky Live now makes its inaugural voyage into Southeast Asia, right here in Singapore. Hot on the heels of Whisky Live Shanghai,

The Event
Whisky Live Singapore will be hosted at Singapore's world renowned Raffles Hotel in the Bar and Billiard Room. Each host city gives the event its own local flavour, while providing great insight into this greatest of spirits. With food, tastings, whisky 'masterclasses' and much more, Whisky Live is an entertaining and educational day out, and a memorable experience.

La Maison du Whisky is the organiser of Whisky Live Singapore. Mr Emmanuel Dron, Manager of La Maison du Whisky in Singapore, sees the event as a big step forward for whisky in Southeast Asia.

"A vast range of whiskies are available on the world market and even right here in Singapore. A lot of people are familiar with a few well-marketed whisky brands, but Whisky Live will give them the opportunity to discover many more, and perhaps even discover a 'new love'," shares Mr Dron.

Brands on display at Whisky Live Singapore will include Aberfeldy, Ardbeg, Benromach, Bowmore, Bunnahabhain, Dewars, Glendronach, Glenmorangie, Gordon & Macphail, Johnnie Walker and Nikka.

Details
Whisky Live will be held on Monday the 24th of May in the Bar and Billiard Room of the Raffles Hotel. With industry focussed sessions from 1.00pm until 6.00pm, the general public will be welcomed from 7.00pm onwards.

Tickets
Tickets are available from Sistic and from La Maison du Whisky at Robertson Quay for S$75 plus booking fees. More information is available at:
• www.whiskylive.com
• www.whiskylive.sg

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La Maison du Whisky
Whisky Live is being brought to Singapore by La Maison du Whisky, a world-wide whisky franchise with a retail outlet in Robertson Quay. Under local manager Mr Emmanuel Dron, La Maison du Whisky has been quietly providing fine whisky to tourists and local aficionados, while supplying whisky to many of Singapore's bars, hotels and restaurants.

Press release issued on behalf of Whisky Live Singapore by Brand Incorporated Pte Ltd. For more information, kindly contact:
Mr Matthew Stewart, Director Ms Vicki Ting, PR Assistant
t: +65-62231866 t: +65-62231866
m: +65-96963997 f: +65-97709111
e: matthew@brand-incorporated.com e: prasst@brand-incorporated.com