The Publicity Channel Declares 2013 'The Year Of The Little Guy'
Online, May 21, 2013 (Newswire.com) - The Publicity Channel, a new online community serving small public relations agencies and solopreneurs, has declared 2013 as The Year of the Little Guy and aims to transform 25 small PR agencies and solopreneurs into larger ones by December 31.
"The big picture is that we'll help small agencies publicize the stories of their small clients. This will enable our colleagues in the media to have more wonderful stories from the little guy to share with their audiences" Publicity Channel founder Antoinette Nue said.
Solopreneurs are notorious for not knowing how to create and sell value to would-be clients, media and other important stakeholders. The Publicity Channel focuses on developing the solopreneurs' skills in reaching out to those outlets and more. Improved focus on clients, media and stakeholders will transform small agencies into bigger ones, and in turn transition small clients into bigger ones.
Transforming 25 "little guys" into bigger ones by year's end may be quite a feat. However, The Publicity Channel hopes to reach that goal by offering big agency services, like press lists and media clipping services, at small agency prices, sharing advice on core skills and competencies within the community and combining traditional strategies like Mastermind groups with interactive media like Google Hangouts and Spreecasts. By combining these multifaceted services and big agency advice, The Publicity Channel has major plans for small-to-medium sector empowerment.
The online community welcomes journalists and publicity professionals who have gotten great results and want to share their expertise. These professionals will be listed as a helpful resource to other community members. Small businesses that want to find publicity experts and those on a do-it-yourself budget are also welcome to join the community, learn and grow to the point where they can hire their own publicity manager to focus on communication efforts while they focus on their core businesses.
For more information on The Publicity Channel community, to become a helpful resource or to join the list of "little guys" that will receive assistance, visit thepublicitychannel.com.
