Strategic Acquisition of Upasana Fashion by Augustus Creative Will Fuel the Growth of the Apparel E-Commerce Company
London , November 29, 2015 (Newswire.com) - Trade experts are also of the firm opinion that this strategic acquisition will firmly place Augustus Creative in the Apparel E-commerce space. It may surprise many people that August Creative, a leading Technology and Communication Consulting firm, has acquired Upasana Fashion. But according to Paul Spark, Executive Vice president of August Creative, "This Acquisition is a natural progression for Augustus, as it will leverage years of experience and wealth of expertise to fuel the growth of Upasanafashion.com. The global e-commerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets and smartphones. We can’t let this revolution pass by and would like to have a piece of it.”
The impressive growth of e-commerce across the world during the last two years is likely to continue in the coming years. Even a desultory look at the statistics of 2014 will reveal that e-commerce sales world-wide increased by more than 20%. Online retailers continue to explore and expand to new geographical regions. Likewise, even physical retailers are also shedding their inhibitions and embracing e-commerce to enter new markets. This rapid growth of online retailers demonstrates that the global population is truly and completely connected.
Experts point out that retailers and brands are able to call define themselves as global companies only because they keep pushing boundaries and expanding their brands, scale, systems, and intimacy in new regions. Of course, they face challenges but are determined to tap the growth possibilities e-commerce offers.
It’s in this context that the acquisition of Upasana Fashion by August Creative is a step in the right direction as it will create synergy between these two entities.
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