Spotxchange Empowers Business Advertisers with New Advanced Video Advertising Solutions

Online, December 17, 2010 (Newswire.com) - The highly successful, performance-based online video advertising network, SpotXchange, recently made SpotMarket RTBTM available to the public. Video advertising has revolutionized the advertising industry and put key real time advertising tools in the hands of businesses of all sizes.

While many companies have embraced online advertising and sponsored search, few use display ads and even fewer employ video advertising into their campaigns. Effective, sophisticated, targeted video advertising campaigns have largely been out of reach, particularly to medium and small companies that may not employ their own creative advertising teams.

SpotXchange equips brand advertisers, agencies, ad networks, and demand side platforms with professionally created video ads through their auction-based marketplace. The service is further enhanced by ability to use advanced targeting tools, like behavioral in-market targeting and targeting while driving conversions with CPC and CPA options.

SpotMarket RTBTM is an enhanced version of their real-time bidding (RTB) application programming interface (API), which helps efficiently match the audience targeting requirements of advertisers, agencies, ad networks and demand side platforms (DSPs) to the video ad inventory from video publisher websites. Advertisers and agencies can tailor their bids on an impression-by-impression basis when bidding on video ad inventory made available through SpotXchange's marketplace.

Leaders in the video ad space, such as MediaMath, Netmining, Ado Tube, DataXu and Epic Media Group are making plans to leverage SpotXchange's real time bidding solutions. However, companies of any size can use and benefit from the ability to examine each video ad opportunity individually, determine the value and decide whether or not to bid on serving a highly targeted video ad within in a moment.

"Real-time bidding by SpotXchange is dynamic, transparent and flexible," said Steven Jones, chief strategy and operations officer of AdoTube, an end-to-end in-video advertising platform that specializes in creative and technological solutions for advertisers, agencies, publishers and networks. "SpotMarket RTB helps us scale our solution to reach targeted audiences in high-quality inventory. This gives us real-time control over executing targeted campaigns with the most effective creative formats and messaging, delivering as much as our clients need, when they need it."

This model empowers advertisers, DSPs, trading desks and ad networks with SpotXchange's comprehensive analysis tools and user syncing ability that allow them the ability to see if they have any historic behavioral data on a particular user, and then lets them value the impression opportunity more highly and serve a more effectively targeted ad.

"Since day one, SpotXchange has operated an auction-based marketplace for the benefit of our video publishers and advertisers. SpotMarket RTB represents the next step in our pursuit to operate the world's largest marketplace of video ad inventory, by opening up our marketplace to the maximum number of advertisers possible," said Mike Shehan, chief executive officer of SpotXchange. "We view this as a win for all involved -- advertisers can eliminate waste, maximize reach and increase the performance of their campaigns in a safe and private way, while publishers benefit from the increased competition resulting in higher CPMs."