Smartmetrics Advertising Agency, Addresses the Strategic Role of Influencers in Brand Communication

İZMIR, Turkey, January 28, 2025 (Newswire.com) - Top executives from global companies gathered to discuss the impact of influencer marketing and future trends.

Smartmetrics hosted an exclusive event focusing on the strategic importance of micro and macro influencers in brand communication. Held at the Smartmetrics Global Operations Center, the event brought together top executives from leading global companies and renowned influencers from Turkey and beyond.

The discussions revolved around the added value influencers bring to marketing strategies and their significant role in increasing brand awareness. Influencers shared their experiences from brand collaborations and highlighted their roles in the evolving marketing landscape.

İlayda Molla: "Influencers Are Now a Powerhouse in Brand Communication"

Speaking at the event, Smartmetrics Operations Manager İlayda Molla emphasized that influencer marketing has become a strategic necessity in today's business world. "Micro and macro influencers act as a vital bridge in helping brands reach the right target audiences. Their impact goes beyond brand awareness and significantly strengthens consumer trust," she said.

İlkay Batur: "We Will Continue Collaborating with Influencers in 2025"

Smartmetrics Founder İlkay Batur also highlighted the company's commitment to influencer partnerships as part of its 2025 marketing strategies. Batur stated, "Brand ambassadors enable companies to build emotional connections with potential customers and foster long-term loyalty. At Smartmetrics, we will continue to develop innovative projects to further enhance these collaborations."

Success Recognized with Awards

During the event, Nil Tuğçe Güven was awarded a plaque in recognition of her contributions to Smartmetrics operations. The program also featured inspiring speeches by some of Turkey's most well-known influencers.

Strengthening Trust in Brand-Influencer Partnerships

The event concluded with networking sessions, allowing global company executives and influencers to engage in meaningful interactions. Participants expressed their satisfaction with the contributions influencers make to marketing processes and reinforced their trust in these collaborations.

By hosting this event, Smartmetrics not only raised awareness about the significance of influencer marketing but also provided an opportunity for brands to explore strategic collaboration opportunities for 2025.

Source: Smartmetrics Operation's Center