Ogilvy & Mather New York Digital Lab Showcases Location Smart Messaging for Advertising
Online, May 14, 2010 (Newswire.com) - Berkeley, CA, May 14, 2010
Apisphere Inc, the leading provider of Location Smart ™ technologies for mobile applications, devices, and customer communications has developed a custom application for Ogilvy & Mather's Digital Lab in New York.
At the heart of Location Smart Messaging is Apisphere's Mobile Services Platform and Apisphere Express™ an open integrated development environment which allows the agency to demonstrate a wide array of Location Smart Messaging services. The technology enables marketers to deliver audio and video messages, coupons, test alerts, games, and sweepstakes in location contextual solutions.
"Ogilvy's mission is to empower our clients with solutions that enable them to build stronger relationships with their customers. Apisphere's Mobile Services platform offers new ways to connect with the consumer with meaningiful and value-added offers," said Maria Mandel, Senior Partner & Executive Director, Digital Innovation & Digital Labs, North America at Ogilvy & Mather.
"Apisphere is proud to be featured at Ogilvy & Mather's Digital Lab. , The agency's commitment to its clients, their understanding of the power of mobile solutions to reach customers in new and unique ways, and their leadership in the digital space makes being part of the lab a huge honor" said Craig Harper, CEO Apisphere.
About Apisphere, Inc.
Ogilvy & Mather North America
Ogilvy & Mather North America (www.ogilvy.com) is the largest unit of Ogilvy & Mather Worldwide, a WPP company (NASDAQ: WPPGY, wpp.com). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy & Mather North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations, OgilvyAction and RedWorks.