Men's Little Dirty Secret
Online, June 10, 2010 (Newswire.com) - El Paso, Texas (6/10/10) - Add to the list of things manly-men love but are scared to death of admitting, handmade soap. That's right, according to Cindy Tollen, owner of Sudz n Bubbles, an online boutique specializing in handmade soaps; her fastest growing clientele is men. She says that because most store bought soaps aren't really soap (they're detergent based), once men first use and experience the benefits of a real, glycerin-based soap, they're hooked because glycerine, being a humectant, leaves the skin much more moisturized and fresh feeling. Something that many men, still curiously in 2010, find to be a touchy subject.
"It's hilarious" says Cindy "I literally have to conduct business like a drug dealer with some of my clients. I have local customers insist that we talk in private and only communicate through text messages. And one of my better clients recently requested that we stop putting our customary bow on his wrapped soap and using a pink bag when delivering his order because he didn't want to be found out."
This would be something more easily understood if the soaps being purchased by men were from the Sudz n Bubbles "Bubblin' Bakery" line which features soaps modeled perfectly after assorted pastries and pies. Or even from the more perfumey, fragrant lines. But most men just love the straight-up bars of good old pure soap. So why all the fuss? Cindy has even created the manliest of man-soaps: Dirt Soap, designed to remove the human smell from hunters by making them smell like, well, dirt.
Of course not all men are afraid to cop to their real soap addiction. Sudz 'n Bubbles also have some men that go off the deep end in the other direction. Cindy has another client who is so into her handmade soaps that he buys it not by the bar but by the loaf--and special orders it with a customized fragrance!
About Sudz 'n Bubbles: Based in El Paso and founded in 2006 by Real Estate Appraiser turned soaping entrepreneur, Cindy Tollen, Sudz 'n Bubbles is an online purveyor of handmade soaps, bath salts, body butters, organic dog shampoo and lip balms.