Manulife Launches "For Your Future" Branding Campaign

Online, February 28, 2011 (Newswire.com) - Singapore - Manulife Singapore announced a new island-wide branding campaign, "For your future", the new positioning statement of our global brand that reinforces Manulife's attributes of being a strong, reliable, trustworthy and forward-thinking company. "For your future" expresses our commitment to excellence in providing financial protection and wealth management solutions that will benefit our clients and their families.

Our first-ever country-wide initiative aimed at building brand awareness in Singapore, this campaign prominently features the theme "Step up to Manulife, for your future", along with four green cubes inspired by the Manulife logo, each bearing our brand attributes of strength, reliability, trustworthiness and forward-thinking. Three-dimensional cubes are used to emphasise the brand attributes whilst portraying a family taking steps to fulfill their dreams with Manulife's assistance.

"With over 110 years of history in Asia and 30 years in Singapore, Manulife is one of the strongest financial institutions in the world. Singapore is an integral part of our growth strategy and through this campaign, we want to reach out to all Singaporeans across the island," said Ms Annette King, President and CEO of Manulife Singapore. "'Manulife - For your future' is also our brand promise and keeping this promise means we are here to help Singaporeans secure their future and are committed to helping our clients grow."

As part of the new branding campaign, oversized Manulife green cubes were displayed at Raffles Place in the week of 22 November 2010 and free financial health checks were also provided at a road show on 25 and 26 November 2010 at 1 Raffles Place. Manulife will also have innovative and creative advertisements at Dhoby Ghaut North-East Line Interchange, on buses and bus stop shelters and in newspapers, magazines and on the internet, to create an impactful presence.