Lennys Grill and Subs Reports Increase in Same-Store Sales Through Q3
MEMPHIS, TN, November 17, 2022 (Newswire.com) - Attributes Boost to Off-Premise Sales and Traffic Growth
Lennys Grill and Subs reports same-store sales increase of 12.8% in the third quarter of its fiscal year.
Known for its handcrafted premium deli subs and grilled-to-order cheesesteaks, Lennys also reports that despite an overall industry decline in traffic, its year-over-year transactions are up.
The Memphis-based brand attributes strong sales and increased traffic to an omnichannel marketing strategy, a robust campaign focus to drive its loyalty app rewards program sign-ups and repeat transactions, as well as adding additional resources to identify gaps and enhance operational efficiencies for its restaurants.
Additionally, Lennys has made strategic investments in technology partnerships to boost off-premise sales and streamline third-party delivery, resulting n 37% of its total sales to date-an increase of 270% over the past three years.
"We know that our focus needs to be on not only providing our customers with the highest quality products and exceptional service, but to also position our business and franchisees for success as consumer habits shift. We are dedicated to keeping our pulse on trends and identifying solutions that position Lennys to meet evolving consumer needs." said President Elias Moaikel.
"Our restaurants have been revered by guests as their go-to neighborhood sub shop for exceptional dine-in experiences for many years, however, with the shift toward online ordering and delivery preferences, we have had adjust and refine our strategy to meet these needs, and it has proven to be beneficial."
Lennys restaurants' AUV has jumped 48% since being purchased by GOSH Enterprises in 2019. Its solid sales and future-focused business plan has attracted additional franchisees to expand the brand into several new markets in 2023, including the metro-Atlanta area, and Columbus, Ohio regions.
About Lennys Grill and Subs
Since 1998, our focus has remained the same-good food with a great experience-as your neighborhood sandwich shop. This means never skipping on quality or quantity. That's why at Lennys, we're proud to serve handcrafted deli subs and made-to-order authentic cheesesteaks piled high with freshly sliced premium meats and cheeses on bread that is baked fresh every day in our restaurants. For more information on Lennys Grill and Subs, visit www.lennysfranchise.com or follow us on Facebook and Instagram at @lennyssubs and Twitter at @lennyssubs.
Media Contact:
Ranee Huff
Marketing and Communications Manager Lenny's Grill and Subs
312-361-9539
ranee.huff@lennys.com
SOURCE: Lenny's Holdings, LLC
Source: Lenny's Holdings, LLC