Ladybug Teknologies Launches First Personal Breathalyzer Using Law Enforcement Technology

Online, December 2, 2010 (Newswire.com) - - With a track record of launching the industry's leading alcohol enforcement tools, Ladybug Teknologies raised the bar in May 2010 with the BAQ Tracker, the first personal breathalyzer developed in concert with law enforcement manufacturers. Ladybug Teknologies, a company that develops real-time tools to construct informed consumption communities, is now bringing its expertise to New York.
Manufactured by a 25 year veteran of the enforcement manufacturing industry, the BAQ Tracker utilizes accredited screening technology to eliminate the "educated guess" approach and prevent potentially tragic consequences.

The BAQ Tracker embodies the accuracy of professional breathalyzers by using fuel-cell sensors to measure alcohol levels quickly and precisely. The device builds on technology spawned by enforcement 40 years ago and brings it into the personal breathalyzer market. Unlike other personal breathalyzer technology, the BAQ Tracker can differentiate between confusing vapors naturally found in foods and the mouth with alcohol. The BAQ Tracker also keeps track of the last three breath samples and provides feedback by indicating whether the BAC is rising or declining, an important piece of information for social drinkers as they strive to be more consciously responsible.

Since the inception of the Child Passenger Protection Act in 2009, N.Y. State fully supports a zero-tolerance for drinking and driving. All infractions below the criminal limit of .08 percent can incur severe costs, including court fines, insurance fees and the purchase of an ignition interlock. The BAQ Tracker serves as an affordable educational tool that can help increase awareness of the effects of alcohol on the body, motivate personal accountability and reduce the number of alcohol-related accidents.

Co-Founder and COO, Chris Montag says, "The pricing of BAQ Tracker has been specifically targeted to be under $300.00 and will open the door to social drinkers to own state-of-the-art enforcement-quality technology at a much more approachable price." As the consequences of drinking and driving have grown increasingly harsher, social drinkers are reaching out for technology to help them self manage. "BAQ Tracker gives the social drinker access to enforcement-quality equipment at consumer pricing," she adds.

BAQ Tracker can be purchased online by visiting www.baqtracker.com.

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