Introducing The New Easy Roller

Online, May 15, 2011 (Newswire.com) - My name is Jennifer Cucci and I'm the developer of the Easy Roller. Like most great tools, the Easy Roller was developed out of personal need. You see my journey began as a "Cake Popper." The new delicious treats that have started to take over the nation. Just months ago you were hard pressed to find someone who knew what cake pops were, let alone companies making them. Now, they are "popping" up in every bakeshop, supermarket and coffee house. The cake pop craze was becoming mainstream and as orders accumulated; I reached my productivity capacity and was feeling the rolling pain in my hands. I searched for a machine that would relieve my pain (literally and figuratively), I couldn't find one that did the job. My search continually came up empty, desperate to find an "easier way", I was encouraged to build one myself. Over several months and through trial and error with different materials and processes, the Easy Roller was born. Content with developing the product for myself I soon discovered that ALL of my baking peers shared my same need and would benefit from this time saving device. I learned in some cases shops were declining to make cake pops due to the amount of effort involved, literally product consistency but more importantly ELIMINATES the fear of growing your business, by making the rolling easy, hence the name throwing business away. The real value of this product is its simplicity and versitilty. It was designed for use in Cake Pops, however the tool can be used in several other applications as well. It reduces your labor, increases your productivity, creates the EASY ROLLER.