Icentered.com - A New User Side Paradigm
Online, December 16, 2010 (Newswire.com) - Icentered.com - a new user centered web paradigm for personal webbing and relations with digital surroundings, places the individual "I" at the center of digital interactions, as a holistic micro-universe of one. A blog at Icentered.com elaborates on this new user centered paradigm, relevant for people interested in new paradigms for web evolution, personalization, User centricity, Social marketing, web transparency and Privacy.
The basic concept of Icentered is a reversal of the traditional providers' top-down paradigm. Whereas to providers the world is flat, users are everywhere and they can be segmented and targeted, this novel paradigm places the individual "I" in the center - as a defined authentic personal mark. Once the whole paradigm is reversed, the user controlled pull and share modes relationship with providers and and active user participation in food chains will occur. Thus, personal data and context will become an alternative currency, a reversal of the meaning of long tail economy.
The main aim of the Icentered site is to serve as a platform for a collaborative conversation about the paradigm shift needed to empower a user centered clean web ecology.
The author of the Icentered blog aspires for a personalized, contextualized, private and safe web, where the individual user has active control over personal data and privacy; that stems from a total sense of freedom, self-control and a clear notion of the value of individual distinctiveness.
Icentered talks about Contextivity based on holistically contexting people, as the key for empowering a real Attention Economy. Once a holistic view of contexting people will materialize, explains the author, the shift from personalization to contextivity must be accompanied with a shift in data ownership. Mastering contextual personalization must be in the hands of the only one who should know all about me in order to draw my context - and that is me!"
Icentered also coins and explores the term Contextonomics - The currency of the attention economy. Icentered.com explains the term Contextonomics as the Economics of context which can become a new form of attention currency, for direct context based interactions and as an alternative paying method. In Contextonomics the focus is not "ROI - return on investment" but ROA - return on attention. The author of Icentered says, "The Icentered paradigm is not just about emancipating users from dependency on providers. It is about renewing a fundamental pact of trust and authenticity that will result in transparent reciprocity and mutual respect, green web ecology." She added, "Icentered is a web 3.0 paradigms that calls for a new pact of engagement terms between providers, users and the social web."
About The Icentered.com
Icentered.com is about the web. Icentered is a User side paradigm in which the individual user is at the center and is actively controlling personalization, web relations with providers and social spheres, and privacy handles - for a transparent, context based new web paradigm that enhances trust, and strives for cleaner web ecology.