Evolve Management on How Leadership Ties to Success

At Evolve Management, team members recognize that strong leadership is directly tied to success. Therefore, the managers of this interactive marketing firm are continually working with the team to develop leadership best practices.

“There is an ongoing myth that to be an effective leader, you must be a dominant force,” stated Sara, Evolve Management’s director of operations. “Strength does not have to equal scary or authoritative. In fact, as we try to instill in our team members, you can model leadership behavior without the title.”

"The reason this style works well at Evolve Management is it allows us to grow future leaders for our organization,"

Sara , Director of Operations

Sara describes the company’s method of management as more of a coaching approach. “There are several leadership styles. Some leaders are more directive and give orders. Some are more laissez-faire and prefer to let their teams figure it out,” she said. “While we might take a direct approach if needed, I think our general strategy is one in which we’re there to guide and support our team, while empowering them to participate in the process and take the lead.”

“The reason this style works well at Evolve Management is it allows us to grow future leaders for our organization,” Sara added. “We start with training, which leads to entrusting team members to take ownership of campaigns. This lets us observe who is ready for advancement, who can handle that level of responsibility. We’re there as resources and to provide advice. There’s always an encouraging word or an ear available when someone needs to bounce an idea or talk through a challenge.”

Sara suggested, “I believe this is the leadership style most associated with success. You can see team members stepping up to the plate, willing to take on tasks because they know someone has confidence in them and believes they can succeed. This is how we’ve been able to achieve so much.”

Evolve Management Discusses Leadership and Emotional IQs

According to Sara, the coach-style approach they use requires that managers have high emotional intelligence. “This is currently a popular topic with regard to leadership,” she noted. “You’ll see more professionals than ever discussing the emotional IQ factors of their leaders.”

“Emotional IQs reflect our abilities to respond appropriately in situations,” Sara explained. “For instance, when there is a problem, which leader would you prefer to work with – one who becomes angry and screams, or one who calmly works the issue to find a fast solution?”

Empathy is another key trait of leaders with high emotional IQs. These individuals tend to be more attuned to the impact of their messages on others, thus better able to gain support and trust. A leader who expresses sincere concern and is willing to objectively listen to others will always be more positively influential than someone who quickly dismisses others’ perspectives. “At Evolve Management, we place a premium on listening and valuing our team’s input,” Sara noted. “This strategy has yet to fail us.”

Sara concluded, “You won’t find a leader who has perfected every single quality. However, if you focus on empathy and how he or she handles problems, you might find someone with great potential.”

About Evolve Management

Evolve Management is an event-focused marketing and consulting services firm. They provide innovative solutions to their clients’ growth goals and objectives. The firm specializes in creating lasting, synergistic relationships between consumers and their favorite brands. In doing so, they are able to drive significantly higher brand loyalty and customer retention compared to more conventional techniques. This means consistently greater profitability for their clients. The firm’s track record has resulted in an impressive portfolio of companies ranging from innovative start-ups to Fortune 500 businesses. To learn more about how they drive their clients’ growth, visit EvolveMangementInc.com.