Brandtology Launches New Integrated Social Media Intelligence and Engagement Platform: 1-Social
Online, June 9, 2012 (Newswire.com) - Singapore-Brandtology, a provider of online business intelligence for organisations, celebrated its four-â€year anniversary on 30th May. Since its inception in 2008, Brandtology has expanded its capabilities rapidly, with the most recent change being the launch of its new integrated intelligence and engagement platform, 1-Social.
The development of 1-â€Social is supported by the Interactive Digital Media Programme Office (IDMPO), hosted by the Media Development Authority of Singapore. This new platform integrates Brandtology's existing listening technology together with new social media asset management and engagement capabilities. "Over the past four years, Brandtology has been growing steadily from strength to strength, developing into a global intelligence provider, continuously improving our capabilities and services," said Eddie Chau, Founder and CEO of Brandtology.
"1-â€Social, which is our new platform, epitomizes our commitment to consistently reinvent ourselves and to optimize our operations, and to provide our clients with deep and actionable intelligence." "We are excited about our achievements and the opportunities ahead," added Eden Lau, Co-â€founder and COO.
"The introduction of 1-â€Social is a good illustration of the Brandtology forte, delivering our capabilities over an integrated platform powered by cutting-â€edge technologies. That enables us to provide a solution to our clients a step ahead of the market."
Brandtology, with its proprietary mining and sentiment technology, has won many industry accolades and is recognized as a full-â€service provider for online business intelligence. With the new 1-â€Social platform, it aims to provide a holistic, all-â€in-â€one platform that will empower brands to manage conversations on social media, track their own activity, and engage consumers in a timely fashion.
This is also in line with addressing the future needs of businesses as the usage of social media evolves at an ever increasing pace and sophistication. About Brandtology Pte Ltd Brandtology's online business intelligence services enable brands to manage and extract invaluable insights from consumers' conversations.
Using proprietary technology, processes and trained professionals, Brandtology provides a high degree of accuracy and relevance in multilingual analysis. Organisations utilize Brandtology's intelligence in multiple functional areas such as sales, marketing, public relations, insight and research, customer service and product development.
Launched in 2008 and headquartered in Singapore, Brandtology has over 200 analysts across 15 countries, processing over 250 million online conversations per month. Its multilingual service covers more than 15 languages spoken by over 90% of the world's Internet population. Brandtology is a subsidiary of Sentia Media (www.sentiamedia.com). For further information, visit www.brandtology.com.