Boom Marketing's President on Career Fulfillment Benefits

Associates at Boom Marketing, an interactive marketing firm located just outside Washington, D.C. realize that they're not just there to do a job. They have loftier career visions to fulfill and a management team ready to help them.

“If there’s one thing I strongly support, it’s helping my team reach their career potential,” said Whitney, Boom Marketing’s president. “When we hire, we look to bring on people who are career-minded.”

Whitney explained that Boom Marketing’s philosophy centers on professional development and career advancement. “When you hire a new associate, it should be with the intent that the individual will be with you for the long haul,” she said. “Consider the amount of effort that goes into onboarding a new team member. There’s considerable training and significant investment .The only way to attain an ROI for that effort is if the person stays with the company for a longer period of time. If he or she leaves, that knowledge and investment goes as well and another company benefits from it. The only way to retain your best talent is to offer a pathway to advancement. That’s what we do.”

"It's not hard to identify candidates who are career-minded,"

Whitney , President

“It’s not hard to identify candidates who are career-minded,” Whitney added. “They ask questions about the career track at the company, where others in the roles they’re interviewing for have moved on to, and what types of ongoing education are offered.  Any of these questions, coupled with positive attitudes and willingness to learn are good signs. They indicate that the candidates are willing to work hard and are motivated to succeed.”

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While growth opportunities are certainly motivators, Whitney stressed that isn’t the only basis for a fulfilling career. “There are lots of people at the C-level even who aren’t happy in doing what they’re doing,” she said. “Career fulfillment is more than just preparing for what’s next. It’s about gaining satisfaction from what you do. It’s about knowing you’ve made a difference in someone else’s life, whether it’s helping another person or making a big sale.”

“Life is about a journey and if you’re not on the right career path, you need to find one that leads to your passion,” Whitney shared. “Being passionate about work means you wake up in the morning excited to get started. If you regularly dread going into the office, it could be a sign that you’re destined for a career change.”

Whitney shared that the office environment plays a compelling role in career fulfillment as well. “You have to be happy where you’re working,” she noted. “If you’re in a supportive environment where everyone is willing to pitch in and help, and you enjoy your team members, you may be in the right place. If you sense tremendous negativity and you can’t influence change, perhaps you need to look elsewhere – even if you like what you do. Happiness is important.”

“I’m extremely fortunate to work with people who care about each other and we’re all striving to do our best together,” Whitney concluded. “Boom Marketing’s culture reflects the values we believe are most conducive for nurturing team members and customers. I’m so glad to be a part of something so fulfilling.”

About Boom Marketing

Boom Marketing is a full-service marketing firm that specializes in experiential promotions that drive consumer relationships with its client brands. By emphasizing energy, personality, and rapport, the team of branding specialists creates significant brand visibility, customer loyalty, and repeat business. Boom Marketing’s innovative approach to promotions has fostered a track record of successful campaigns for clients ranging from start-ups to Fortune 500 brands. The organization’s success is largely attributed to the ingenuity and expertise of the best of Washington’s marketing specialists. To learn more about how they deploy memorable campaigns and achieve measurable results, visit boomdc.com.