Al Nassr Football Club Appoints Assembly to Build the Future of Fan Loyalty and Engagement
DUBAI, January 20, 2026 (Newswire.com) - Al Nassr Football Club appointed Assembly, the global omnichannel media agency within the Stagwell network, to launch a first-of-its-kind digital fan membership and engagement experience, a milestone in the club's commercial transformation journey.
As one of the fastest-growing football clubs in the world, Al Nassr Football Club is now turning its attention to digital innovation, aiming to scale its influence and build deeper, more meaningful connections with a global fanbase. In today's sports economy, where platforms - not just players - drive growth, this move reflects a wider industry shift toward always-on, data-powered fan ecosystems.
Assembly MENA is driving the first phase of this partnership by delivering a fan engagement and membership experience that blends utility with monetisation. Designed with a mobile-first, user-centric approach, the platform features integrated reward tiers, single sign-on access, and a secure payment gateway for seamless membership management. Built on modern web technologies and reflective of the club's visual identity, the solution is crafted to unlock new revenue streams, increase loyalty, and future-proof the club's digital ecosystem.
"Assembly has excelled in its partnership with Al Nassr Football Club, designing a MarTech roadmap that leverages fan engagement technology while embedding advanced sports analytics." Al Nassr Football Club said in a statement.
Zubair S. Siddiqui, COO at Assembly MENA, added: "Through our collaboration with Al Nassr, we are transforming fan data into intelligent, personalised experiences that drive growth and strengthen connections. This partnership is building a forward-looking digital platform that embodies the club's vision and redefines how fan relationships are monetised across the region."
Now live, the fan hub offers millions of Al Nassr Football Club supporters a dedicated space to connect with the club, access exclusive rewards, and personalize their match-day and off-season experiences. For Assembly MENA, it's a showcase of how brand performance thinking can translate into high-impact fan engagement, not just in the Middle East, but on a global stage.
ABOUT ASSEMBLY
Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up, not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the brand performance. We don't see brand and performance as an either/or. For us, it's always both. The +\ symbol in our logo, known as the ORAD, represents this mindset. It's a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly's foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers - Brand Performance Planning (BPP) - and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative, and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world's most ambitious brands perform. Learn more at assemblyglobal.com.
Media Relations Contact:
Randa.Bashir@assemblyglobal.com
www.assemblyglobal.com
SOURCE: Assembly
Source: Assembly
