Texas Power Selects HCK2 Partners as Agency of Record

Online, June 22, 2011 (Newswire.com) - In an effort to serve North Texas customers better and drive deregulated market expansion, a true community-focused and service-based retail energy provider Texas Power hired North Texas-based HCK2 Partners as its agency of record. The public relations, creative and interactive agency will be responsible for its integrated marketing communications and media outreach across the state.

"We like to say we are Texas owned and Texan operated, so it makes sense that our partners fit that bill," said General Manager of Texas Power David Chase. "Anyone in a deregulated energy market can say they offer the best service and rates. We back it up with the lowest rates in the state, and an A rating from the Better Business Bureau."

Chase, who serves on two ERCOT sub-committees - Retail Markets and Protocol Revisions, believes this partnership will serve the company and its customers.

"Texas Power looks to educate homeowners and business builders alike about their residential and commercial rates," said Chase. "Rates start as low as 8.2 cents per kilowatt-hour (kwH), according to the Public Utility Commission of Texas' website, www.PowerToChoose.org."

HCK2 is an award-winning, full-service agency that has served a diverse array of Fortune 1000 and industry-leading clients. Among its most recent achievements, HCK2 was honored with the No. 4 ranking in the 2010 Dallas Business Journal's "Largest PR Firms"- the 11th consecutive recognition reflecting the progress and growth for the mid-size firm. Additionally, its experience with upstream, midstream and downstream energy clients will help the agency serve its newest client.

"Texas Power is one of those companies looking to make more than a profit, but a difference, which is why HCK2 is thrilled to partner with them," said HCK2 Managing Partner and PR Director Kenneth Kracmer. "This is a timely relationship because people are searching for ways to save money, only they may not know how easy switching energy providers can be to help them save. We hope to change that in North Texas and beyond."

For more information about how Texas Power can help you save immediately, its highly competitive rates on energy or information on how to read your bill, call 855-MY-TX-PWR or visit online at www.TexasPower.net.

About Texas Power
Since 2005, Texas Power has been a Texas-owned, Texan-operated energy provider focused on serving its customers and providing competitive rates. Texas Power brings true choice in residential and commercial electricity service to communities across the competitive electricity market. We serve people by combining old-fashioned customer care with real savings. Whether working closely with cities through the "Power Up" program or with customers interested in bottom-line savings, Texas Power provides an energy solution for Texans. More information is available online at www.TexasPower.net.