SunTec wins the prestigious 2009 Red Herring 100

SunTec is among the top 100 companies in Asia-Pacific. The award underlines SunTec's tremendous potential to transform the transaction pricing and billing space

Trivandrum, India, November 18, 2009 - SunTec, the leading provider of Relationship-based Pricing and Centralized Billing solutions, has entered the elite hall of fame of the prestigious Red Herring 100 Asia award winners. The honor is given every year to the most promising technology companies that are expected to lead the next wave of disruption and industry innovation.

SunTec CEO K Nandakumar received the coveted award at the Asia Red Herring 100 Conference held at Shanghai recently. Top executives from 200 companies, which were selected from about 1,500 contenders, had gathered at the event to showcase their innovative technologies and winning strategies before a selected audience of specialists in the trade. Subsequently, the Red Herring jury evaluated the nominations for qualitative and quantitative criteria, such as technology innovation, quality of management, execution of strategy and integration into the company's ecosystem, and named SunTec among the top 100 companies in Asia-Pacific region. SunTec is now a strong contender for Red Herring Global 100.

Presenting the award, the CEO of Red Herring Alex Vieux said, "It has been a difficult year for most companies across the globe; yet Red Herring received a very impressive list of nominations from Asia-Pacific. Companies, which believe in constant innovation and consistent strategy, and invest in people and technology, could withstand these difficult times, and SunTec is one of them".

"Throughout these years, SunTec has built an impressive client base, competing with giants in the transaction pricing and billing space. They will certainly outgrow the marketplace and become a formidable force in the future," he added.

Accepting the award, K Nanda Kumar, CEO of SunTec said, "It is an honor to be selected as a Red Herring 100 winner. Relationship-based Pricing (RBP) is among the most innovative technologies that have dawned on the Banking and Financial Services Industry in the last decade. RBP was pioneered by SunTec way back in 1999, and has been defining the BFSI market across the globe. The award comes as an endorsement of our efforts in innovation. Today our solution transcends industry barriers and redefines the transaction pricing and billing space across various verticals, including telecom, utilities, ports, retail, hospitality, leasing and logistics".

For the last 10 years, Red Herring's editorial team has been diligently surveying entrepreneurship around the globe. Technology industry executives, investors, and observers have regarded the Red Herring 100 lists as an invaluable instrument to discover and advocate the promising companies that will lead innovation. Past award winners include Google, Yahoo!, Skype, Netscape,, and YouTube.

About Red Herring

Red Herring is a global media company, uniting the world's best high technology innovators, venture investors, and business decision-makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation ecosystem, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit

About SunTec
SunTec is a leading provider of Relationship-based Pricing and Centralized Billing solutions for Banking, Financial Services & Insurance (BFSI), convergent transaction pricing and billing solutions for Communication, Media & Entertainment (CME), advanced meter-data management and billing solutions for Utilities, centralized and personalized pricing, billing and settlement solutions for Fleet Management & Operational Leasing, and streamlined pricing, billing and settlement solutions for Port Operations industries.

We conceptualized and created our core pricing and billing platform, horizontal in nature and flexible enough to address the pricing and billing requirements of any transaction-based vertical. Our products, services and solutions provide a comprehensive platform to our customers for measuring and monitoring transaction value, enabling tighter control on profitability.

SunTec is a SEI CMM Level 5 certified company and our client list includes ICICI Bank (BSE NSE: ICICI; NYSE: IBN), HSBC (LSE: HSBA; NYSE: HBC), ING Bank (NYSE: ING) and Lloyds TSB (LSE: LLOY) in the BFSI vertical, Comcast (NASDAQ: CMCSA), Cable One, Batelco, BSNL and HFCL in the CME vertical, and Arval and DP World in the Transport and Logistics vertical. For more details, please visit

Categories: Computer Software

Tags: Banking, billing, financial services, Hospitality, innovation, insurance, leasing and logistics, ports, Red Herring, Red Herring 100, Relationship-based Pricing (RBP), retail, SunTec, telecom, transaction pricing, Utilities

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Sanju Pillai
Press Contact, SunTec Business Solutions
SunTec Business Solutions